Cinnabar
About Cinnabar (#DE3A3A)
The hexadecimal color #de3a3a, also known as Cinnabar, is a vibrant shade of red. It is composed of 87.1% red, 22.7% green, and 22.7% blue. In the RGB color model, it represents a high intensity of red with relatively low amounts of green and blue. This color evokes feelings of passion, energy, and excitement. In color psychology, red is often associated with urgency, importance, and strength. This color is named after Cinnabar, which is a mercury sulfide mineral with a striking red color. The origin of the name 'Cinnabar' is from the Greek word 'kinnabari'.
The color #de3a3a, a shade of red, can present accessibility challenges, particularly for users with visual impairments. Its contrast ratio against white is relatively low, potentially making text difficult to read. To improve accessibility, consider using it with darker backgrounds or pairing it with lighter text colors like white or a light shade of gray to enhance contrast. Avoid using this color for essential information or calls to action without sufficient contrast. Testing with accessibility tools and seeking feedback from users with disabilities is highly recommended to ensure that content is perceivable and usable by everyone. Also consider using a higher saturation and lightness value. In situations where color conveys meaning, provide alternative cues such as text labels or icons.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Highlights
In web design, #de3a3a can be used to highlight important elements, such as error messages or call-to-action buttons, due to its attention-grabbing nature. It's suitable for designs that need a touch of urgency or passion. However, use it sparingly to avoid overwhelming the user. It could be used for headers, footers or other important parts of the website to catch the user's eye. Combining this color with a neutral background will also help make the website balanced. The color can be used on technology, business, or even fashion websites to draw attention to the important parts.
Interior and Fashion Accents
In interior design, #de3a3a can serve as an accent color in a room, perhaps on a statement wall or in decorative accessories. It adds warmth and energy to a space, and pairs well with neutral tones like grays, whites, and creams. In fashion, it can be used in accessories, outerwear, or even an evening gown. However, it should be used with caution, especially as a main color for an entire outfit, because it might be too much for some individuals. Consider it as an eye-catching element, like a pop of color with a scarf.
Branding and Marketing
In branding, this red hue can be effective for companies wanting to project energy, excitement, and courage. It's often used in the food and beverage industry to stimulate appetite, and in the sports or automotive sectors to convey power and speed. Also consider that red is associated with luck and fortune. Therefore, if you want to use the color in asian countries, it could be a good choice. Remember to use the color combined with a modern design, because in some areas red is seen as an outdated color.