Lilac
General Information about Lilac (#C99EC9)
The hexadecimal color #C99EC9, commonly known as Lilac, is a pale and desaturated shade of purple. It belongs to the broader family of purple hues, which are often associated with royalty, creativity, and spirituality. In the RGB color model, #C99EC9 is composed of 78.82% red, 61.96% green, and 78.82% blue. In the CMYK color model, it consists of 0% cyan, 21.4% magenta, 0% yellow, and 21.18% black. This color evokes feelings of calmness, tranquility, and femininity. It's often used in designs that aim to create a soothing and gentle atmosphere. Lilac is a popular choice for branding and design projects related to beauty, wellness, and children's products. Its gentle hue makes it versatile for use in both digital and print media.
The color #C99EC9, a light lilac, presents moderate accessibility challenges. Its lightness results in a lower contrast ratio against both white and black backgrounds. For text, it's crucial to use a color contrast checker to ensure compliance with WCAG guidelines. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Darker text colors like deep purples or dark grays are advisable when using #C99EC9 as a background. Visually impaired users might struggle to differentiate elements if the contrast is insufficient. When used for interactive elements such as buttons or links, consider using hover or focus states that significantly darken or lighten the color to provide clear visual feedback. For graphical elements, ensure that adjacent colors have sufficient contrast for discernibility.
Shades
Digital Color Formats
Alternative colors
A slightly darker shade of purple that provides better contrast while maintaining a similar aesthetic.
A muted gray-purple that offers a more neutral alternative, suitable for backgrounds and less visually intense applications.
This darker, cooler toned purple provides greater contrast for text and interactive elements.
Applications
Web Design Accents
Lilac, such as #C99EC9, can be used in website headers and banners to create a soft and inviting aesthetic. This color works well for sites related to wellness, beauty, or creative services. When pairing it with text, use a dark grey or deep purple to ensure readability. In user interface design, use it sparingly for accents, such as highlighting active navigation items or subtle button backgrounds, complemented with darker shades for text and borders to maintain clarity and accessibility. Consider it for loading bars or progress indicators to add a gentle visual cue.
Fashion and Interior Design
In the realm of fashion, #C99EC9 can be used as an accent color in spring and summer collections. It can be paired with neutrals like beige or gray for a sophisticated look, or with bolder colors like teal or mustard for a more vibrant ensemble. Think of lilac-colored scarves, handbags, or statement jewelry to add a touch of femininity. For interior design, lilac walls can create a calming and serene atmosphere in bedrooms or bathrooms. Accessorize with white or light-colored furniture to keep the space feeling open and airy. Lilac-colored throw pillows or blankets can add a subtle pop of color to living rooms.
Branding for Wellness Businesses
#C99EC9 offers a delicate, calming hue, which makes it a great choice for branding related to self-care and spiritual wellness businesses. This light lilac color evokes feelings of peace and tranquility, connecting consumers to the brand on a deeper level. This could include logos, marketing material, website design and product packaging. The light color makes for a more gentle and approachable design that is fitting for the purpose.