London Hue
General Information about #BA9EC8
The hexadecimal color #BA9EC8, often referred to as London Hue, falls within the purple color family. It is a muted, soft shade that evokes feelings of serenity, sophistication, and subtle elegance. In the RGB color model, it is composed of 72.94% red, 61.96% green, and 78.43% blue. This combination results in a gentle, calming hue that is not overly vibrant. In the world of color psychology, purples are often associated with creativity, wisdom, and spirituality. The muted nature of #BA9EC8 makes it a versatile choice for various design applications where a subtle touch of color is desired.
The color #BA9EC8, also known as London Hue, presents moderate accessibility challenges. Its luminance and contrast ratio against both white and black backgrounds should be carefully considered. For body text, it's advisable to use it against a dark background to ensure sufficient contrast for readability. When used for interactive elements like buttons or links, ensure a clear visual distinction through additional cues like underlines or borders. WCAG guidelines suggest a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Tools like contrast checkers can help evaluate the color's suitability in various contexts. Also, consider users with color vision deficiencies and test the design with simulations of different types of color blindness.
Shades
Digital Color Formats
Alternative colors
A lighter, airier purple that offers a softer visual impact while maintaining a sense of sophistication.
A more saturated purple that provides better contrast and visibility, suitable for highlighting key elements.
A neutral gray-purple that works well as a background or accent color, offering a subtle hint of color.
Applications
Web Design
In web design, #BA9EC8 can serve as an elegant background for websites related to beauty, fashion, or lifestyle. It can also be used for accent colors in buttons, icons, and other UI elements. Paired with complementary colors or neutral tones, it creates a visually appealing and professional aesthetic. This color exudes a sense of grace, style and elegance.
Cosmetics
In the beauty industry, #BA9EC8 translates well into eyeshadows, blushes, and lipsticks. Its soft, muted tone creates a sophisticated and romantic look. It can be used to create subtle daytime looks or built up for more dramatic evening styles. It is a very versitile color that works well in different occassions.
Interior Design
For interior design, #BA9EC8 is a great choice for creating a calming and relaxing atmosphere. It can be used as a wall color in bedrooms, bathrooms, or living rooms. It also works well as an accent color for furniture, curtains, or rugs. This color blends well with greys, whites and other soft pastels.