East Side
General Information
The hexadecimal color code #B299CD represents a pastel shade of purple, often associated with calmness, creativity, and sophistication. It belongs to the purple color family and is created by mixing red, green, and blue light at specific intensities. In the RGB color model, #B299CD is composed of 69.8% red, 60% green, and 80.4% blue. In the CMYK color model, it consists of 13.2% cyan, 25.4% magenta, 0% yellow, and 19.6% black. This color is frequently used in designs aiming to evoke a sense of tranquility and imagination.
The color #B299CD, often referred to as a pastel purple or lavender shade, presents moderate accessibility challenges. Its contrast ratio against white text is approximately 2.5:1, which falls short of the WCAG's minimum requirement of 4.5:1 for normal text and 3:1 for large text. To improve accessibility, consider using darker text colors like black or a deep gray, which would significantly enhance readability. Alternatively, employing a darker shade of purple or a complementary color from the opposite side of the color wheel for backgrounds paired with lighter text can also improve contrast and make content more accessible to users with visual impairments. Remember to test color combinations with accessibility tools to ensure compliance with accessibility standards.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
This color is often used in web design for creating a calm and soothing atmosphere. Its gentle hue makes it suitable for backgrounds, buttons, and decorative elements on websites related to wellness, beauty, and lifestyle. It can also be effectively combined with other pastel colors or neutral tones to achieve a balanced and visually appealing design.
Fashion and Beauty
In the realm of fashion, this color adds a touch of elegance and sophistication. It can be incorporated into clothing designs, accessories, and makeup products. A dress in this shade exudes a romantic and dreamy feel, while a lipstick or eyeshadow in a similar hue complements various skin tones, offering a subtle pop of color. As well, its use in fashion is very common during spring.
Interior Design
This hex color can be a great alternative for nurseries. This color is a gentle and calming choice for nurseries, creating a serene and peaceful environment for babies. Walls painted in this hue, combined with soft white furniture and pastel accents, contribute to a cozy and inviting space. It fosters relaxation, promoting better sleep and overall well-being for young children.