Amethyst
General Information
The color #935DBB is a medium-light shade of purple, specifically categorized as Amethyst. In the RGB color model, it consists of 57.65% red, 36.47% green, and 73.33% blue. This combination results in a color that is often associated with royalty, spirituality, and creativity. Amethyst, as a color, has a long history of being used in art, fashion, and interior design to evoke feelings of calmness, luxury, and mystery. Its unique blend of red and blue gives it a versatile character, allowing it to be used in both warm and cool color palettes. Understanding its composition and associated meanings can help designers and artists effectively use #935DBB to achieve their desired aesthetic effects.
The color #935DBB, a shade of Amethyst, presents moderate accessibility challenges. Its contrast ratio against white (#FFFFFF) is approximately 2.2:1, which falls short of the WCAG's minimum requirement of 4.5:1 for normal text and 3:1 for large text. This means that using #935DBB text on a white background may be difficult for users with low vision to read. To improve accessibility, consider using #935DBB for larger text elements or graphic components, or pair it with darker backgrounds to enhance contrast. The use of this color should also be carefully considered for interactive elements, where sufficient contrast is crucial for usability. Testing with accessibility evaluation tools and gathering feedback from users with disabilities is highly recommended.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #935DBB can be used to create a sense of luxury and sophistication. It's well-suited for websites in the beauty, fashion, or creative industries. As a secondary color, it can add depth and visual interest. However, due to its relatively low contrast against white, it's best to avoid using it for large blocks of text. Instead, consider using it for headings, buttons, or decorative elements where readability is less critical. Combining it with lighter shades of purple or complementary colors like yellow-green can create visually appealing designs.
Interior Design & Fashion
In interior design, #935DBB (Amethyst) can create a calming yet luxurious atmosphere. It's often used in bedrooms, meditation rooms, or creative studios. It can be paired with neutral colors like gray or white to create a balanced look. In fashion, Amethyst can be used to add a touch of elegance and mystery to an outfit. It can be worn as a statement piece or as an accent color in accessories. When incorporated thoughtfully, Amethyst can evoke a sense of creativity and tranquility.
Branding & Marketing
Amethyst, represented by the hex code #935DBB, has applications in branding and marketing. It's used to convey creativity, wisdom, and sophistication. Brands in the spiritual, wellness, and creative industries often leverage purple shades. When used in logos, websites, and marketing materials, it communicates a sense of unique artistry and a commitment to quality. Furthermore, in data visualization, #935DBB can be employed to distinguish data series and highlight key insights. Its distinctive hue facilitates clear differentiation and easy comprehension of visual information.