Pesto
About Pesto (#77743D)
The hexadecimal color code #77743D represents a muted, earthy shade of green, often referred to as "Pesto". It is composed of 46.67% red, 45.49% green, and 23.92% blue. In the RGB color space, this translates to R:119, G:116, B:61. The color's subdued nature makes it suitable for applications where a natural or organic feel is desired. Pesto can evoke feelings of calm, tranquility, and connection with nature. Its muted tone makes it a versatile choice for various design applications, from web development to interior design. The color is more saturated than most neutral colors, thus it brings a bit of life in designs where you want to use a neutral style.
The color #77743D, also known as Pesto, presents some accessibility challenges, particularly for users with visual impairments. Its relatively low contrast against common background colors like white can make text and other elements difficult to read. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for large text. Pesto often falls short of these requirements. To improve accessibility, consider using Pesto sparingly, especially for text, and always pair it with a background color that provides sufficient contrast. Darker shades of green or black backgrounds are preferable. Additionally, provide alternative cues, such as icons or labels, to convey information to users who may struggle to differentiate elements based solely on color. Tools like contrast checkers can help evaluate and adjust color combinations for optimal accessibility.
Shades
Digital Color Formats
Alternative colors
Applications
Nature-Inspired Website Design
Pesto's muted green tone lends itself well to creating natural and organic designs. In web development, it can be used for website backgrounds, headers, or decorative elements to evoke a sense of nature and tranquility. This color is particularly suitable for websites related to gardening, environmental conservation, or organic food. Using Pesto in conjunction with earthy textures and natural imagery can enhance the overall aesthetic and create a cohesive visual experience. The color's subtlety ensures it doesn't overpower the content while adding a touch of sophistication and visual appeal.
Calming Interior Spaces
In interior design, Pesto can serve as a calming and grounding color for walls, furniture, or accent pieces. It pairs well with natural materials like wood, stone, and linen, creating a serene and inviting atmosphere. This color is especially suitable for bedrooms, living rooms, or home offices where a sense of relaxation and focus is desired. Pesto can also be used to bring a touch of the outdoors inside, creating a connection with nature and promoting a sense of well-being. It works well for kitchens, and can be accented with copper or brass hardware.
Earthy Fashion Accents
In fashion, Pesto can be used for clothing, accessories, or footwear to create a subtle and sophisticated look. Its muted tone makes it a versatile choice that can be paired with a variety of other colors, from neutrals to bolder hues. This color is particularly suitable for creating casual, comfortable, and stylish outfits for everyday wear. It also works nicely in accessories, such as hats or bags. Furthermore, it can be used for outdoor or work clothes, providing a neutral, calm appearance.