Old Lavender
General Information about Old Lavender
The hex color #745B7B, commonly referred to as Old Lavender, is a muted, desaturated shade of purple. It resides in the purple color family but leans towards the gray spectrum, giving it a vintage and calming aesthetic. This color is created by mixing red, green, and blue light at specific intensities. In the RGB color model, #745B7B is composed of 45.49% red, 35.69% green, and 48.24% blue. Its CMYK equivalent is approximately 6% cyan, 26% magenta, 0% yellow, and 52% black. This hex code is often used in design to evoke a sense of nostalgia, sophistication, and understated elegance. It is a popular choice for creating a vintage or antique feel in both web and print designs.
The hex color #745B7B, also known as Old Lavender, presents moderate accessibility challenges. Its contrast ratio against pure white (#FFFFFF) is approximately 2.3:1, which is below the WCAG's minimum recommended ratio of 4.5:1 for normal text and 3:1 for large text. This means that using #745B7B for text on a white background may be difficult for users with low vision or color deficiencies to read comfortably. To improve accessibility, consider using a darker color for the text or a lighter background color to increase the contrast ratio. When using this color as a background, ensure text placed on it is a light and contrasting color to provide sufficient readability for all users. Using contrast checker tools can help determine appropriate color combinations.
Shades
Digital Color Formats
Alternative colors
Applications
Vintage Web Design
Old Lavender is perfect for creating a vintage or romantic aesthetic in web design. Use it for website backgrounds, accents, or text elements to evoke a sense of nostalgia and elegance. It works particularly well in websites for weddings, florists, or vintage boutiques. Combining this color with cream or light beige can enhance its classic feel. In user interfaces, it can be used sparingly to highlight interactive elements without overwhelming the user.
Interior Design
In interior design, #745B7B can be used to create a calming and sophisticated atmosphere. Use it for accent walls in bedrooms or living rooms, complemented by lighter colors like off-white or pale gray. It can also be used for furniture upholstery, cushions, or decorative accessories. The color pairs well with natural materials such as wood and linen. It's an excellent choice for creating a cozy and relaxing space.
Cosmetic Packaging
Old Lavender is often seen in cosmetic packaging to convey a sense of luxury and calmness. This color works well for eye shadow palettes, blushes and other makeup products. When used in packaging it provides a soothing and elegant feel to the user. It is best used in combination with silver or gold accents to further enhance the premium feel.