Tradewind
General Information about Tradewind
The hexadecimal color #66B2AB, also known as Tradewind, is a calming and refreshing shade of teal. It is composed of 40% red, 69.8% green, and 67.1% blue. In the RGB color space, it falls between green and blue, creating a serene and balanced hue. Tradewind evokes feelings of tranquility, nature, and harmony. It is often associated with water, relaxation, and environmental consciousness. The color has a moderate saturation and brightness, making it versatile for various design applications. Its hexadecimal value is #66B2AB, and it can also be represented in RGB (102, 178, 171) or CMYK (42, 0, 4, 30) color spaces. Tradewind is a popular choice for branding and design projects that aim to convey a sense of peace, sustainability, and well-being.
The hex color #66B2AB (Tradewind) offers moderate accessibility. Its contrast ratio against white is approximately 2.2:1, which is below the WCAG's minimum recommendation of 4.5:1 for normal text and 3:1 for large text. This means that using #66B2AB for text on a white background may be difficult for users with low vision or color blindness to read. To improve accessibility, consider using a darker text color on a #66B2AB background, or a lighter background color with #66B2AB text. For buttons or interactive elements, ensure sufficient visual cues beyond color alone are present. When using this color, always test its contrast with foreground and background colors using accessibility tools to meet WCAG guidelines and provide an inclusive user experience. Also, the lightness value of the color is around 56%, making it a mid-tone color, so consider its luminance contrast when pairing it with other colors.
Shades
Digital Color Formats
Alternative colors
A slightly darker shade of teal provides better contrast and readability while maintaining a similar aesthetic.
A lighter tint of teal can be used for backgrounds or accents, offering a softer and more accessible alternative.
To ensure a good contrast for texts or buttons the color #336655 can be used
Applications
Web Design
In web design, #66B2AB can serve as a primary color for websites focused on nature, sustainability, or wellness. It can be effectively used for website headers, call-to-action buttons, and background accents. Due to its calming nature, it's suitable for websites promoting relaxation or environmental awareness. It pairs well with neutral colors like white, gray, and beige to create a balanced and harmonious design. Ensure sufficient contrast with text elements for accessibility. The color also suitable for icons, illustrations, and infographics, adding a touch of sophistication and serenity to the user interface.
Interior Design
In interior design, #66B2AB can be used to create a serene and inviting atmosphere in living rooms, bedrooms, or bathrooms. It works well as an accent wall color or for decorative elements like cushions, curtains, or rugs. When paired with natural materials like wood and stone, it evokes a sense of tranquility and connection to nature. The color also complements metallic accents like gold or copper, adding a touch of luxury. Consider using it in spaces where relaxation and mindfulness are desired, such as meditation rooms or spas.
Fashion
In fashion, #66B2AB can be used as a clothing color, especially for summer dresses, blouses, or accessories. It is very suitable for beachwear or sportswear, suggesting freshness and activity. The color also blends well with white sneakers or brown sandals, creating a casual and trendy style. Also, it could be a great color for accessories such as scarves or bags.