Purple
General Information about #590B90
The hexadecimal color #590B90 represents a deep, saturated shade of purple. In the RGB color model, it is composed of 34.9% red, 4.3% green, and 56.5% blue. This combination results in a color that is often associated with royalty, luxury, creativity, and mystery. Purple has a long history of being associated with power and wealth, dating back to ancient times when purple dyes were rare and expensive. In color psychology, purple is believed to inspire imagination and spirituality. It is often used in branding and design to convey a sense of sophistication and exclusivity. The color #590B90 is a versatile shade that can be used in a variety of applications, from web design to fashion to interior design, depending on the desired effect.
The color #590B90, a deep, vibrant purple, presents some accessibility challenges, especially concerning text and interactive elements. When using this color as a background, it's crucial to ensure sufficient contrast with the foreground text. A light text color like white (#FFFFFF) or a very pale yellow (#FFFFE0) would provide better readability. According to WCAG guidelines, the contrast ratio should be at least 4.5:1 for normal text and 3:1 for large text. Tools like WebAIM's Contrast Checker can help verify compliance. Avoid pairing #590B90 with dark text colors like black or dark gray, as this can cause eye strain and make the content difficult to read for users with visual impairments. Also, be mindful of users with color blindness; using color alone to convey information is discouraged. Consider adding supplementary cues such as text labels or icons to ensure inclusivity.
Shades
Digital Color Formats
Alternative colors
A lighter shade of purple that provides better contrast for text and interactive elements.
A more muted purple that can be used as a secondary color without overpowering the design.
A brighter, more vibrant purple that can be used to highlight specific elements or areas of the design.
Applications
Web Design
In web design, #590B90 can be used to create a luxurious and sophisticated feel. It's suitable for branding related to beauty, fashion, or technology. As a background color, it should be paired with high-contrast text for readability. For interactive elements, consider using a lighter shade of purple or a complementary color for hover states to provide clear visual feedback. The color could be used in buttons or other user interface elements to highlight call-to-action options.
Beauty and Cosmetics
In the beauty industry, #590B90 can be used for packaging, branding, and marketing materials. It evokes feelings of creativity, imagination, and wisdom. The color works well for eye shadows, lipsticks, and nail polishes, offering a bold and dramatic look. Complementary colors, such as golds and silvers, can be used to enhance the luxurious appeal. Use this color in makeup for striking night-out styles, adding depth and mystery.
Interior Design
In interior design, #590B90 can add a touch of elegance and drama to a space. It's best used as an accent color, such as for throw pillows, artwork, or a feature wall. Pair it with neutral colors like gray, white, or beige to create a balanced and harmonious look. Avoid using it excessively in small spaces, as it can make the room feel smaller and darker. Consider it for a home office or study, promoting creativity and focus.