Vida Loca
General Information about #52872D
The hexadecimal color #52872D, also known as Vida Loca, is a shade of green with a moderate saturation and brightness. In the RGB color model, it consists of 32.16% red, 52.94% green, and 17.65% blue. When represented in the CMYK color model, which is commonly used for printing, it is composed of 39% cyan, 0% magenta, 67% yellow, and 47% black. This color evokes feelings of nature, growth, and tranquility. It is often associated with environmental awareness, health, and harmony. The color is often used in branding and design projects that aim to convey a sense of stability, freshness, and connection to the natural world. The green color family, including #52872D, is widely recognized for its calming and balancing effects, making it a popular choice in various creative fields.
The hex color #52872D, also known as Vida Loca, presents moderate accessibility challenges. Its contrast ratio against white (#FFFFFF) is approximately 2.9:1, which falls short of the WCAG's minimum recommendation of 4.5:1 for normal text and 3:1 for large text. Therefore, using #52872D for text on a white background is not ideal for users with visual impairments. To improve accessibility, consider pairing it with darker backgrounds or using it for larger text elements. When used on a black background (#000000), the contrast ratio improves to around 7.2:1, providing better readability. Web developers should test the color's contrast ratio with different background combinations to ensure compliance with accessibility standards. Tools like the WebAIM contrast checker can be invaluable for this purpose. The color can still be used effectively for graphical elements and accents, where text readability is not a primary concern. However, careful consideration and testing are essential to ensure inclusive design practices.
Shades
Digital Color Formats
Alternative colors
A slightly darker shade offers better contrast against white backgrounds, improving readability for text.
A lighter tint can be used for backgrounds or accents to complement the main color without causing contrast issues.
A more neutral green provides a safer option for text, ensuring better accessibility for a wider range of users.
Applications
Web Design for Eco-Friendly Brands
In web design, #52872D can be effectively used for creating a natural and calming aesthetic. It can serve as a primary color for websites related to environmental causes, organic products, or outdoor activities. Using it for buttons, banners, and icons can draw attention without being overly aggressive. The color evokes a sense of freshness and growth, making it suitable for brands that want to convey these qualities. Pairing it with earthy tones like browns and beiges can enhance the natural feel, while combining it with brighter yellows or oranges can create a more vibrant and energetic palette. It is commonly used in logos and branding materials for companies that want to emphasize their connection to nature and sustainability.
Interior Design for Calming Spaces
In interior design, Vida Loca can be utilized to bring a touch of nature indoors. It works well as an accent color for walls, furniture, or decorative items. The color promotes relaxation and harmony, making it suitable for bedrooms, living rooms, or even office spaces. It can be paired with natural materials like wood and stone to create a warm and inviting atmosphere. It's a popular choice for botanical-themed rooms or spaces designed to mimic the outdoors. Using this color in interior design can help create a calming and refreshing environment, reducing stress and promoting well-being. It also works well in combination with plants.
Fashion Industry for Outdoor Apparel
In the fashion industry, Vida Loca can be incorporated into clothing designs to add a touch of sophistication and earthiness. It can be used for dresses, shirts, or accessories, appealing to customers who appreciate natural and understated elegance. The color is versatile and can be styled in various ways, from casual to formal. It is often seen in collections inspired by nature or botanical themes. Vida Loca is popular for outdoor and active wear, blending seamlessly with natural landscapes. Moreover, this particular green is often seen in patterns that evoke a sense of nature, or connection with the outdoors.