Azure
General Information about Azure (#3163A5)
The hexadecimal color code #3163A5 represents a shade of blue, often referred to as Azure. This color is composed of 19.22% red, 38.82% green, and 64.71% blue. In the RGB color model, it is defined by the values R:49, G:99, and B:165. Azure conveys feelings of trust, loyalty, wisdom, confidence, intelligence, faith, truth and heaven. It is a cool color that is often associated with stability and depth. In color psychology, blues are seen as reliable and responsible. It is a popular color choice for corporate branding, government organizations, and educational institutions due to its professional and trustworthy connotations. Its wavelength is approximately 470 nm.
The color #3163A5, also known as Azure, presents moderate accessibility challenges. Its contrast ratio against white is approximately 3.9:1, which is below the WCAG's recommended 4.5:1 for standard text and 3:1 for large text. This means that text using #3163A5 on a white background might be difficult for users with moderate visual impairments to read comfortably. To improve accessibility, consider using a lighter shade of the background color or darkening the text color to increase the contrast. When using this color for interactive elements, ensure sufficient visual cues beyond color alone are provided. Proper ARIA labels can also enhance usability for assistive technologies.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Azure (#3163A5) can serve as a primary color for websites related to technology, finance, or corporate sectors. Its calming yet professional appearance makes it suitable for backgrounds, headers, or call-to-action buttons. It can also be used for charts and graphs to represent data clearly. When combined with complementary colors like a light orange or yellow, it can create visually appealing and engaging user interfaces. Ensure sufficient contrast with text for readability.
Interior Design
In interior design, Azure can be used to create a calming and sophisticated atmosphere. It works well in bedrooms, living rooms, or home offices. Consider using it as an accent wall color or for furniture upholstery. Pair it with neutral tones like beige, gray, or white for a balanced look. Add pops of complementary colors through accessories like throw pillows or artwork to create visual interest. This color evokes trust and reliability.
Fashion
In fashion, Azure can be incorporated into various clothing items and accessories. It's a versatile color that can be used for formal wear, casual outfits, or sportswear. Azure dresses, shirts, or jackets can be paired with neutral-colored pants or skirts. Accessorize with silver or gold jewelry to enhance the look. In sportswear, Azure can be combined with black or white for a modern and sporty aesthetic.