Azure
General Information about Azure (#3161A5)
The hexadecimal color code #3161A5 represents a shade of blue, often referred to as "Azure". It is composed of 19.2% red, 38% green, and 64.7% blue. In the RGB color model, this corresponds to the values of Red=49, Green=97, and Blue=165. Azure's perceived coolness and calmness make it a popular choice in various design contexts. The color is often associated with trust, stability, and professionalism. It is frequently used in corporate branding, technology-related designs, and website interfaces. Understanding the composition and psychological impact of Azure can help designers and artists make informed decisions when selecting color palettes and applying them effectively in their creative projects.
The color #3161A5, also known as Azure, presents moderate accessibility challenges. Its contrast ratio against white text (approximately 3.9:1) meets the minimum WCAG AA standard for normal text but falls short for larger text sizes (18pt or 14pt bold) and user interface components. When paired with black text, the contrast is insufficient. To enhance accessibility, consider using lighter shades of gray or white for text against this background. Alternatively, using darker shades of blues or even blacks for backgrounds when using Azure as text color will help users with visual impairments to perceive content more effectively. Always test color combinations with accessibility tools to ensure compliance with WCAG guidelines, which helps provide a better experience for all users, including those with low vision or color blindness. Also, be mindful of using color alone to convey information.
Shades
Digital Color Formats
Alternative colors
- #4f86c6
A slightly lighter shade of blue that offers better contrast against dark text while maintaining a similar aesthetic.
- #1e4172
A darker shade of blue that provides better contrast against light text, ensuring readability.
- #808080
A neutral gray that complements Azure, offering a more subdued and accessible color palette.
Applications
Web Design and UI Elements
Azure (#3161A5) can be effectively used in website headers and navigation bars to create a professional and trustworthy feel. Its calming yet authoritative presence helps establish brand identity. In user interface design, Azure is suitable for interactive elements such as buttons and links, providing a clear visual cue for user actions. Furthermore, the color works well in data visualizations, offering a distinct and easily distinguishable color for charts and graphs. To maximize its impact, designers should use Azure strategically, pairing it with complementary colors and ensuring sufficient contrast to maintain readability and accessibility.
Interior Design and Fashion
In interior design, Azure can be used to create a serene and sophisticated ambiance in living rooms or bedrooms. It pairs well with neutral tones such as white, beige, and gray to create a balanced and harmonious space. Accent walls in Azure can add a touch of elegance without overwhelming the room. When incorporated in textiles like curtains, cushions, or rugs, Azure can introduce a pop of color that complements the overall decor. In fashion, Azure can be used in garments or accessories to add a touch of sophistication and elegance. It is a versatile color that can be paired with both neutral and bold colors to create a variety of looks.
Presentations and Visual Communication
Azure (#3161A5) is a great color to use for presentation backgrounds, infograhics and other means of visual communication. A splash of this color can make data visualizations and other forms of information stand out more, and make your message more attractive for your audience. Azure communicates trust and professionalism, and because of that will add gravitas to the message.