Mariner
General Information about Mariner (#3160C5)
The hexadecimal color #3160C5, commonly known as Mariner, is a deep, vibrant shade of blue. It belongs to the blue color family and evokes feelings of trust, stability, and intelligence. In the RGB color model, Mariner is composed of 19.22% red, 37.65% green, and 77.25% blue. In the CMYK color model, it consists of 75.13% cyan, 51.23% magenta, 0% yellow, and 22.75% black. This color is frequently utilized in branding and design for its reliable and professional aesthetic. Its richness can add depth and sophistication to various visual projects, from website layouts to printed materials.
The color #3160C5, also known as Mariner, presents moderate accessibility challenges. Its contrast ratio against white text is relatively low, potentially causing readability issues for users with visual impairments. To improve accessibility, consider using a lighter text color such as white (#FFFFFF) or employing a darker shade of Mariner for backgrounds when pairing it with lighter text. According to WCAG guidelines, sufficient contrast is crucial for perceivability. Tools like contrast checkers can help determine if the color combination meets accessibility standards. Additionally, providing alternative text descriptions for images and interactive elements that utilize Mariner can further enhance accessibility for screen reader users.
Shades
Digital Color Formats
Alternative colors
Applications
Infographics and Data Visualization
Mariner, with its confident and trustworthy feel, can be used in the creation of infographics, data visualizations and charts. The color makes it possible to visually emphasize important data points, to clearly differentiate data sets from one another or to guide the eye through complex information in a way that is pleasing to the eye. Used correctly, Mariner enables designers to improve user comprehension and engagement.
Website Call-to-Action
Mariner is an excellent choice for call-to-action buttons and highlighted links on websites. Its noticeable yet non-jarring appearance draws attention without overwhelming the user. This makes the color ideal for guiding users towards important actions or key information, improving overall user experience and conversion rates. The color also creates a sense of trust and security.
Evening Wear
In fashion, Mariner conveys a sense of sophistication and timelessness, making it a great choice for elegant dresses and formal wear. The color works especially well in combination with neutral colors such as white, beige or grey, resulting in an outfit that exudes confidence and style. The color also enhances the feeling of peace and openness.