Azure
General Information about Azure (#315EA5)
The hexadecimal color #315EA5, also known as Azure, falls within the blue color spectrum. It is a medium-dark shade that conveys feelings of stability, trust, and calmness. In the RGB color model, it is composed of 19.22% red, 36.86% green, and 64.71% blue. In the CMYK color model, which is used in printing, it is composed of 70% cyan, 43% magenta, 0% yellow, and 35% black. This color is commonly used in corporate branding and web design to evoke feelings of professionalism and reliability. Azure's versatility allows it to be used in various applications, from website backgrounds to accent colors, depending on the desired aesthetic. It is important to use it carefully in designs to ensure adequate contrast and accessibility.
The color #315EA5, also known as Azure, presents moderate accessibility challenges. Its contrast ratio against pure white is approximately 3.8:1, which is below the WCAG's minimum requirement of 4.5:1 for normal text. This means that text rendered in #315EA5 on a white background may be difficult for users with moderate visual impairments to read comfortably. To improve accessibility, consider using a darker shade of blue or ensuring a sufficiently thick font weight. When used as a background color, pairing it with white text should be avoided or the text size should be significantly increased. Additionally, when this color is used in interactive elements such as buttons and links, ensure sufficient visual cues, such as underlines or icons, are provided alongside the color to meet WCAG 2.0 AA guidelines.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design and UI/UX
Azure (#315EA5) is a versatile color suitable for branding and web design, particularly for companies aiming to convey trustworthiness and stability. It works well in website headers, navigation bars, and call-to-action buttons, evoking a sense of calm professionalism. In user interface design, it can be used for secondary elements like icons and progress bars. When designing for mobile apps, consider using #315EA5 to highlight key functionalities, such as save and submit buttons, guiding the user's attention effectively. In data visualization, this color can represent important datasets in charts and graphs, helping viewers quickly discern critical information.
Fashion and Interior Design
In fashion, #315EA5 can be used to create sophisticated and elegant designs. Think of tailored suits, evening gowns, or statement accessories. It pairs well with neutrals like gray and white, or with bolder colors like mustard yellow or deep red for a more dramatic look. For interior design, Azure can be used to create a calming and serene atmosphere in bedrooms or living rooms. It can be applied to walls, furniture upholstery, or decorative accents like cushions and throws. When combined with natural materials like wood and stone, it evokes a sense of tranquility and harmony.
Graphic and Print Design
In graphic design, #315EA5 can be employed to create visual hierarchies and emphasize important information. It is particularly useful for creating infographics, posters, and marketing materials where conveying trust and authority is paramount. When used in print design, ensure proper color calibration to maintain color consistency across different mediums. For presentations, #315EA5 can provide a professional and reliable background, reducing eye strain and enhancing audience engagement. Ensure there is enough contrast for your audience when presenting virtually or in person.