Azure
General Information about Azure (#315DA4)
The hexadecimal color #315DA4, often referred to as Azure, is a medium-dark shade of blue. In the RGB color model, it is composed of 19.22% red, 36.47% green, and 64.31% blue. It is often associated with feelings of trust, stability, and intelligence, and this is often used in branding and design where these qualities are desired. Azure is frequently used in corporate branding, particularly in the technology and finance sectors, to convey a sense of professionalism and reliability. Its cool and calming nature makes it a versatile choice for various applications, from website design to product packaging. The color's association with water and sky also lends itself well to designs related to nature and the environment. In summary, azure is a versatile and sophisticated color with a wide range of applications across different fields.
The color #315DA4, also known as Azure, presents some accessibility considerations for web developers. Due to its relatively low lightness value, it's crucial to ensure sufficient contrast with the background color, especially for text. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Using tools to measure color contrast ratios is highly advised. When using Azure for text, consider pairing it with lighter shades of yellow, white, or light gray to achieve optimal readability for users with visual impairments. Avoid combining it with dark colors as this may lead to insufficient contrast, making it challenging for users to perceive content effectively. Also, consider providing alternative styling options to ensure user preferences are respected and content is accessible to all.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design for Finance
Azure can be used to create a calm and trustworthy user interface. Its cool tones can instill a sense of professionalism and reliability. Ideal for financial applications or corporate websites.
Interior Design Accent
In interior design, Azure can be utilized as an accent color to bring a sense of peace and tranquility to a room. It works well in bedrooms and living spaces when combined with neutral tones.
Fashion Design
In fashion, azure can be incorporated into clothing designs to evoke a sense of serenity and sophistication. It is particularly effective for formal wear and summer collections.