Royal Blue
General Information about Royal Blue
The hexadecimal color #3155E7, also known as Royal Blue, is a vibrant and rich shade of blue. It's composed of 19.22% red, 33.33% green, and 90.59% blue. In the RGB color space, it is defined as (49, 85, 231). This color is often associated with qualities like trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. Royal Blue is commonly used in various applications, including web design, graphic design, and branding. Its high saturation makes it visually appealing and attention-grabbing. It is a popular choice for creating a sense of stability and professionalism, making it suitable for corporate websites and marketing materials.
The hex color #3155E7, a shade of royal blue, presents some accessibility challenges, particularly in text-based applications. Its luminance value is relatively low, which means that using it as a text color against a white or light-colored background may not provide sufficient contrast for users with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. To ensure accessibility, it's advisable to pair #3155E7 with a lighter color, such as a pale yellow or off-white, to meet these contrast requirements. Alternatively, if #3155E7 is used as a background color, dark text should be used. Using color contrast tools to verify compliance with accessibility standards is highly recommended when using #3155E7.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Accent Color
In web design, #3155E7 can serve as an accent color for buttons, links, or headings. Its vibrant hue draws attention without being overwhelming. It can also be used as a background for banners or sections where a pop of color is desired. When used for interactive elements, ensure sufficient contrast with the text or icons to maintain usability. The color can evoke a sense of trust and professionalism, making it suitable for websites related to finance, technology, or education. Consider using it in conjunction with neutral colors like white, gray, or black to create a balanced visual hierarchy.
Fashion and Interior Design
In fashion, #3155E7 can be incorporated into clothing designs as a bold statement color. It works well in both casual and formal wear, adding a touch of sophistication. It can be used for dresses, shirts, or accessories like scarves and handbags. Pairing it with neutral colors like black, white, or beige can create a striking contrast. In interior design, #3155E7 can be used to paint an accent wall, add pops of color with decor items, or even be used in furniture upholstery to add an eye-catching feature.
Branding and Marketing
Royal Blue can be used as an accent color in branding, where the brand wants to signalize trust and stability. It can also be used as a main color, if the brand has the desire to signalize being innovative and secure. In marketing materials it can be used to catch the eye of the reader, to focus the view onto the important parts of the marketing message. In general it can be said, that Royal Blue can be used as an accent color in various applications, to transport a brand message of trust, stability and innovation.