San Juan
General Information
The hex color code #314C67, also known as San Juan, is a dark, muted shade of blue-gray. It belongs to the family of cool colors, evoking feelings of tranquility, stability, and sophistication. In the RGB color model, it is composed of 19.22% red, 29.8% green, and 40.39% blue. The CMYK color model representation is 52.49% cyan, 26.23% magenta, 0% yellow, and 59.61% black. This color is often associated with professionalism, trustworthiness, and intelligence, making it a popular choice for corporate branding and design. Its subdued nature allows it to be easily paired with a wide range of other colors, from bright accent hues to neutral tones, offering versatility in various design applications.
The color #314C67, also known as San Juan, presents moderate accessibility challenges. Its contrast ratio against pure white (#FFFFFF) is approximately 3.9:1, which is below the WCAG 2.0 Level AA requirement of 4.5:1 for normal text. This means that text using this color on a white background may be difficult for users with moderate visual impairments to read comfortably. However, it meets the WCAG 2.0 Level AA requirement for large text (at least 18pt or 14pt bold) which requires a contrast ratio of 3:1. To improve accessibility, consider using a lighter background or a brighter text color to increase the contrast ratio. Tools like contrast checkers can help determine if the color combination meets accessibility standards. Using this color for decorative elements or larger graphical components where text legibility isn't critical is also an acceptable practice.
Shades
Digital Color Formats
Alternative colors
- #526a83
A lighter shade that offers improved contrast against white backgrounds, making it more accessible for text.
- #1a324a
A darker shade that provides better contrast when used as a background color for lighter text.
- #3e5c76
A color with similar characteristics and slightly improved accessibility, ensuring readability while maintaining a similar aesthetic appeal.
Applications
Corporate Website Design
This color is a suitable choice for crafting a professional and trustworthy website design. Its muted tone evokes a sense of calm and reliability, making it ideal for businesses in finance, technology, or consulting. You can use it for backgrounds, headers, and call-to-action buttons, complemented by lighter text to ensure readability. The color's subtlety prevents it from overwhelming the user, contributing to a clean and focused user experience. It creates a sophisticated and modern feel, encouraging visitors to engage with your content and trust your brand.
Serene Interior Design
San Juan can be effectively integrated into interior design schemes that aim for a serene and sophisticated ambiance. It works particularly well in bedrooms or living rooms, where it can be applied to walls or used in furniture upholstery. Paired with warm lighting and natural textures like wood or linen, it can create a cozy and inviting space. Its muted hue allows it to blend seamlessly with various design styles, from modern minimalist to classic traditional. The color helps to create a restful atmosphere, making it perfect for relaxation and unwinding after a long day.
Data Visualization App UI
San Juan is an excellent choice for app UI development, especially for applications focused on data visualization or business intelligence. Its calm and collected hue provides a visually pleasing backdrop that minimizes distractions, allowing users to focus on the presented data. Using it for charts, graphs, and tables can improve the overall user experience by reducing eye strain and promoting clarity. Paired with brighter accent colors for interactive elements, it guides the user's attention to critical functions and key insights, enhancing the app's usability and effectiveness.