Rhino
General Information about #313E67
The hexadecimal color code #313E67, often referred to as "Rhino," is a dark, muted shade of blue. It belongs to the family of blue colors but presents itself with a subtle, understated character. In the RGB color model, #313E67 is composed of 19.22% red, 24.31% green, and 40.39% blue. Its CMYK values are 0.52, 0.40, 0.00, 0.60, meaning it consists of 52% cyan, 40% magenta, 0% yellow, and 60% black. This combination gives the color its depth and richness. Perceptually, #313E67 evokes feelings of calmness, stability, and sophistication. It is often associated with trust and intelligence, making it a popular choice for corporate branding and professional designs. In color psychology, darker blues are generally linked to trustworthiness and authority.
The color #313E67, also known as Rhino, presents some accessibility challenges, particularly when used for text. Its relatively low luminance value (around 13%) means that it requires careful consideration of contrast ratios to ensure readability for users, especially those with visual impairments. According to WCAG guidelines, sufficient contrast is essential. For small text (below 18pt or 14pt bold), a contrast ratio of at least 4.5:1 is recommended against its background. For large text (18pt or 14pt bold and above), a contrast ratio of 3:1 is acceptable. When using #313E67 for text, it's generally advisable to pair it with light backgrounds such as white (#FFFFFF) or very light grays to meet these contrast requirements. If used as a background color, ensure that the text placed on top is a light color that provides adequate contrast. Tools like online contrast checkers can be invaluable for verifying compliance with accessibility standards, helping to ensure that content is accessible to a wider audience.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #313E67 can serve as a sophisticated background color for website headers or footers. It evokes a sense of trust and professionalism, making it suitable for corporate or financial websites. When used as a background, pair it with white or light-colored text to ensure readability. As a secondary color, it can be used for accents or call-to-action buttons. In UI/UX design, this color is effective for navigation bars or sidebars, providing a subtle contrast to the main content area. Its muted tone helps prevent visual fatigue, allowing users to focus on the primary elements of the interface. This color could also be used in charts or graphs to create a clear visual hierarchy.
Interior Design
#313E67 can be used in interior design to create a calming, sophisticated atmosphere. This color would be fitting for a library, study, or bedroom, where the intention is to create a relaxed, but intellectual environment. It can be applied to walls, furniture upholstery, or decorative accents. When pairing it with other colors, consider using lighter tones of blue or gray to maintain a cohesive palette. Additionally, natural wood finishes and metallic accents such as gold or brass can complement its rich undertones, adding warmth and visual interest to the space. This color would be very beneficial in the creation of a comfortable yet stylish room.
Beauty & Fashion
In the beauty and fashion industry, #313E67 can be incorporated into eye shadow palettes or nail polish collections to provide a sophisticated, understated look. Its deep blue hue can enhance a variety of skin tones, adding depth and dimension to makeup looks. This color can serve as an elegant choice for evening wear, as it is both classic and fashionable. As an accessory color, it complements outfits featuring neutral colors such as gray, beige, or white, providing a subtle pop of color. It can also be paired with other jewel tones such as emerald green or ruby red for a bolder, more dramatic statement.