Rhino
General Information
The hex color #313E66, also known as Rhino, is a dark, muted shade of blue-purple. In the RGB color model, it consists of 19.22% red, 24.31% green, and 40% blue. Its CMYK representation is 52% cyan, 39% magenta, 0% yellow, and 60% black. This color evokes feelings of stability, depth, and sophistication. It's often associated with trust, authority, and intelligence, making it a popular choice for corporate branding and website design. The color is a part of the larger family of blue hues, but it presents itself in a more reserved and intellectual manner. It is neither a vibrant nor a particularly flashy color, offering instead a sense of grounding and competence.
The color #313E66, also known as Rhino, presents certain accessibility considerations, especially in web design. Its relatively low luminance requires careful attention to contrast ratios. When used for text, it's crucial to ensure a contrast ratio of at least 4.5:1 against its background to meet WCAG AA standards, and 7:1 for AAA compliance. This is particularly important for users with visual impairments. Using lighter colors for text on a #313E66 background, or vice versa, is generally advisable. Also, avoid using this color as the sole indicator for interactive elements; supplement it with text labels or other visual cues to benefit users with color blindness. Careful selection of complementary or accent colors can improve the overall user experience.
Shades
Digital Color Formats
Alternative colors
- #414e76
A slightly lighter shade that improves readability as text color on white backgrounds.
- #212e56
A darker shade that provides better contrast when used as a background color for light-colored text.
- #38456e
A close alternative to Rhino that offers a slightly warmer tone and can be used in similar design contexts.
Applications
Web Design
In web design, Rhino (#313E66) can serve as a sophisticated background color for websites aiming for a professional or corporate aesthetic. Its subdued tone lends itself well to sites in the technology, finance, or consulting sectors. It can also be utilized for UI elements like headers, footers, and sidebars, providing a calm and collected atmosphere. Furthermore, #313E66 can be combined with complementary colors such as lighter blues or grays to create a visually appealing and user-friendly interface. Consider using it sparingly to highlight key information, paired with sufficient white space to avoid overwhelming users.
Interior Design and Fashion
In interior design, #313E66 (Rhino) can be used to create a calming and sophisticated atmosphere in living rooms or bedrooms. It works well as an accent wall color or for upholstery. Pairing it with lighter neutrals like cream or gray can balance the darkness. In fashion, this color is suitable for creating elegant and understated outfits, especially for evening wear or professional attire. Combining it with metallic accessories can enhance its luxurious feel. In graphic design, it's useful for backgrounds or text in designs needing a sense of authority and stability.
Data Visualization and Presentations
In data visualization, Rhino (#313E66) can effectively represent a category of data or be used as a neutral background. When used for charts, graphs, or maps, this color should be carefully considered to ensure clear distinction from other data categories. In presentations, it can be a solid choice as a background for slides with minimal clutter, emphasizing textual content, or showcasing images. It is especially suitable when aiming for a professional, uncluttered aesthetic. However, it is imperative to ensure adequate contrast with text and graphical elements to maintain clear visibility and comprehension.