Waiouru
General Information about #313E19
The hexadecimal color #313E19, also known as Waiouru, is a dark shade of green, blending elements of both green and brown. This color evokes a sense of nature, earthiness, and tranquility. In the RGB color model, it consists of 19.22% red, 24.31% green, and 9.8% blue. Its use can create a subdued and sophisticated ambiance. Waiouru is often associated with camouflage, forests, and a sense of grounding. Its relatively low saturation makes it a versatile choice for backgrounds, accents, or even primary colors where a subtle, natural aesthetic is desired. It is used in branding, interior design, and fashion.
The hex color #313E19 presents moderate accessibility challenges. Its relatively low luminance contrast against a white background may pose readability issues for users with visual impairments. To enhance accessibility, consider pairing it with lighter text colors or employing background colors with higher luminance values. WCAG guidelines recommend a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Evaluating the color combination using accessibility tools is crucial to ensure compliance. Adjusting the color's lightness or saturation can significantly improve readability and overall accessibility for a broader audience. Providing alternative color schemes also caters to individual preferences and needs.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #313E19 can be used for website headers, footers, or sidebars to create a nature-inspired or earthy aesthetic. It pairs well with neutral colors and can be used to highlight call-to-action buttons. Its subdued tone provides a sophisticated look, suitable for websites focusing on environmental themes, organic products, or sustainable practices. Using it sparingly can create a sense of grounding and stability for the viewer.
Interior Design
In interior design, #313E19 works effectively as an accent color for walls, furniture, or decorative items. It complements natural materials such as wood, stone, and linen, creating a calming and harmonious living space. This color is ideal for creating a study, a bedroom or even a living room with a natural style. It is best suitable with natural light to bring out the best of this color.
Fashion Industry
In the fashion industry, #313E19 is suitable for creating clothing for an earthy look. Combining this color with bright colors or neutral colors can create a unique look, suitable for everyday wear or for themed events. It works well in outwear clothing such as coats or jackets.