Sapphire
General Information About Sapphire (#313D99)
The hex color #313D99, often referred to as Sapphire, is a deep and rich shade of blue within the blue-violet color spectrum. It evokes feelings of trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. In color psychology, blues are often associated with stability and reliability. Sapphire, due to its depth, can also convey a sense of authority and sophistication. It is created by mixing red, green and blue light at specific intensities. The color is widely used in graphic design, web design, and other visual mediums to create a sense of calmness or security, or as an accent color to provide contrast. Its RGB values are R: 49, G: 61, B: 153, and its CMYK values are C: 68, M: 60, Y: 0, K: 40. Sapphire is a popular choice for brands looking to project an image of stability and expertise.
The hex color #313D99, also known as Sapphire, presents some accessibility considerations, particularly for web development. Its relatively low luminance can pose challenges for users with visual impairments. When using this color for text, it is crucial to ensure sufficient contrast against the background. According to WCAG (Web Content Accessibility Guidelines), the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text (14pt bold or 18pt regular). Tools are available to check contrast ratios. If the contrast is insufficient, consider using a lighter tint of the Sapphire color for the background or a lighter color like white, or a much brighter hue as text on the dark Sapphire background. Alternatively, using #313D99 for larger graphical elements where text is not present is less critical, but still consider users with color blindness. Provide alternative cues, such as icons or text labels, alongside the color to convey information. Thoroughly testing your designs with accessibility evaluation tools and diverse user groups will significantly improve the user experience.
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Digital Color Formats
Alternative colors
Applications
Website Headers and Footers
Sapphire (#313D99) can be effectively used in website headers and footers to create a sense of professionalism and trust. Its depth of color lends itself well to establishing a strong visual anchor at the top or bottom of a webpage. Paired with lighter text, it ensures readability and can improve the overall user experience. Furthermore, it can be incorporated into interactive elements such as buttons and call-to-action sections, drawing the user's attention and promoting engagement within the site. This creates a cohesive design.
Fashion Design
In fashion, Sapphire (#313D99) can be used as a bold statement color for evening gowns or formal wear. Its rich hue conveys sophistication and elegance, making it suitable for special occasions. It also complements various skin tones, adding a touch of luxury to any outfit. When used in accessories such as scarves or jewelry, it can bring a pop of color to a more neutral ensemble. The color is versatile enough to be incorporated into both classic and contemporary fashion styles.
Interior Design
In interior design, Sapphire (#313D99) works well as an accent wall color in living rooms or bedrooms, creating a calming and sophisticated ambiance. Its cool undertones can help to create a relaxing environment, perfect for unwinding after a long day. When used in furniture such as sofas or armchairs, it adds a touch of luxury and can serve as a focal point in the room. The color also pairs well with metallic accents such as gold or silver, enhancing the overall aesthetic.