Rhino
General Information about #313C6A
The hex color #313C6A, often referred to as 'Rhino', is a deep, muted shade of blue-purple. In the RGB color model, it is composed of 19.22% red, 23.53% green, and 41.57% blue. This color falls within the cool spectrum, evoking feelings of serenity, stability, and sophistication. Its hexadecimal representation allows for precise color specification in digital design and web development. 'Rhino' is often used in contexts where a sense of professionalism, trust, or understated elegance is desired. The color is suitable for a variety of applications, from branding to web design to interior decorating, where its subtle depth can add a touch of refinement.
The hex color #313C6A, also known as Rhino, presents some accessibility challenges, especially regarding text contrast. When using this color as a background, it's crucial to choose a foreground text color that provides sufficient contrast to ensure readability for users with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Lighter shades of yellow, orange, or white would generally provide adequate contrast against #313C6A. It's essential to test color combinations using accessibility tools to ensure compliance with accessibility standards and provide an inclusive user experience. Insufficient contrast can exclude users with low vision or color blindness, so careful consideration is vital.
Shades
Digital Color Formats
Alternative colors
- #414c7a
A slightly lighter shade that maintains the depth of the original while offering improved readability in certain contexts.
- #515c8a
A more neutral tone that still evokes a sense of sophistication and professionalism, suitable for backgrounds or secondary elements.
- #778899
A complementary grey-blue, often perceived as calm, serene and sophisticated
Applications
Web Design
In web design, #313C6A can serve as a sophisticated background color for websites aiming for a professional or academic aesthetic. Its depth evokes trust and stability, making it suitable for institutions like universities, law firms, or financial services. When paired with lighter text, such as white or a pale yellow, it ensures readability while maintaining an elegant appearance. It can also be used for call-to-action buttons or headers to provide contrast and draw attention to important elements.
Interior Design
In interior design, #313C6A can be used to create a calming and sophisticated atmosphere in living rooms or bedrooms. It pairs well with warm metallic accents like gold or copper, as well as natural materials such as wood or stone. This color can be used on walls, accent furniture, or textiles like curtains and rugs. When combined with soft lighting, it creates a cozy and inviting space, ideal for relaxation and unwinding.
Cosmetic Packaging
Rhino (#313C6A) is a stunning color that may be used in cosmetic product packaging. It's frequently used for eye shadow palettes or eyeliner cases. It also works for nail polish and lipstick packaging, implying a premium and refined cosmetic brand.