Rhino
General Information about #313C67
#313C67, also known as Rhino, is a deep, muted shade of blue with a hint of purple. It evokes feelings of calmness, stability, and sophistication. In the RGB color model, it is composed of 19.22% red, 23.53% green, and 40.39% blue. In the CMYK color model, it is composed of 52% cyan, 42% magenta, 0% yellow, and 60% black. This color is often associated with corporate branding, luxury products, and technology industries due to its serious and reliable nature. It's a versatile color that can be used effectively in various design contexts, from websites to interiors, to create a sense of trust and professionalism. Its relative darkness also makes it suitable for text against lighter backgrounds, ensuring readability.
The hex color #313C67, also known as Rhino, presents some accessibility considerations for web design. Its relatively low luminance means that text rendered in white or very light colors will generally meet WCAG AAA standards for contrast ratio, making it suitable for headings, larger text, and non-essential UI elements. However, for smaller body text, careful evaluation is needed to ensure sufficient contrast against a white or light background. Conversely, using #313C67 as a background color requires equally careful consideration of foreground text colors. Light yellows, greens, or vibrant blues can offer good contrast and readability. It's recommended to use tools that calculate contrast ratios to confirm compliance with accessibility guidelines, particularly when dealing with large blocks of text or crucial interactive elements.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #313C67 can be used for website headers and navigation bars to create a sophisticated and professional look. It pairs well with lighter accent colors for buttons and interactive elements. This color also works well for data visualizations, allowing for clear differentiation between data sets, especially when combined with contrasting colors.
Interior Design
In interior design, #313C67 can be used as an accent wall color in a living room or bedroom to create a calming atmosphere. It can also be used for furniture upholstery or decorative pillows, paired with lighter neutrals such as beige or gray to create a balanced and inviting space. Gold or brass accents can further enhance the richness of this color.
Fashion and Graphic Design
In fashion, #313C67 can be used for elegant evening wear or professional business attire. It pairs well with silver or pearl jewelry for a classic look. This color is also suitable for accessories such as handbags or scarves, adding a touch of sophistication to any outfit. In graphic design, this shade is great for backgrounds, logos and minimalistic designs.