Rhino
General Information about #313B69 (Rhino)
The hex color #313B69, also known as Rhino, is a dark, muted shade of blue-purple. It belongs to the blue color family and exhibits a sense of depth and sophistication. In the RGB color model, it is composed of 19.22% red, 23.14% green, and 41.18% blue. Its CMYK representation is 0.53, 0.44, 0.00, 0.59, meaning it contains 53% cyan, 44% magenta, 0% yellow, and 59% black. The color's hexadecimal code, #313B69, is a standard way of representing it in digital contexts, particularly in web design and graphic design applications. Rhino evokes feelings of serenity, trust, and intelligence, making it a popular choice for branding and design projects aiming for a sophisticated and reliable image.
The color #313B69, also known as Rhino, presents some accessibility challenges. Its relatively low luminance can make it difficult to read text displayed in this color against a white or light-colored background. To ensure readability, a contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for large text (14pt bold or 18pt regular). Tools like the WebAIM contrast checker can help verify sufficient contrast. When using Rhino for interactive elements, such as links or buttons, providing sufficient visual cues beyond color alone is important, such as underlines or borders, to accommodate users with color vision deficiencies. Careful consideration of background and foreground color combinations is crucial to create an inclusive and accessible user experience.
Shades
Digital Color Formats
Alternative colors
Applications
Website Design
Rhino (#313B69) can be effectively used as a primary color in website designs aiming for a sophisticated and trustworthy aesthetic. Its subdued nature makes it suitable for backgrounds, headings, and other design elements. It pairs well with lighter accent colors to create a balanced and visually appealing interface. Furthermore, Rhino is appropriate for websites in the finance, technology, and consulting industries, where conveying reliability and expertise is essential.
Interior Design
In interior design, Rhino offers a versatile option for creating a calming and elegant atmosphere. It works well on walls, furniture, or as an accent color in textiles. Its muted tone allows it to blend seamlessly with various design styles, from modern minimalist to traditional. It can be paired with warm neutrals or pops of brighter colors to add depth and visual interest to the space. The color can also evoke feelings of sophistication, security, and professionalism, making it a great choice for bedrooms, offices, or living rooms.
Brand Identity
Rhino provides a strong foundation for creating a cohesive and professional brand identity. It can be used in logos, marketing materials, and other branding elements to convey a sense of stability and trustworthiness. This color is a great choice for companies seeking to establish a long-lasting impression. When used for branding, it should be paired with suitable typography and imagery that complements the color's tone.