Rhino
General Information about #313B67
The hex color #313B67, also known as Rhino, is a dark, muted shade of blue-purple. It belongs to the family of cool colors and evokes feelings of sophistication, calmness, and stability. In the RGB color model, it consists of 19.22% red, 23.14% green, and 40.39% blue. This color is often associated with professionalism and is used in branding and design to convey trust and reliability. In color psychology, dark blues and purples are linked to intellect, independence, and seriousness. The Rhino color can be effectively utilized in various applications, ranging from web design and branding to interior design and fashion. Its subdued nature makes it versatile and easy to combine with other colors, creating visually appealing and harmonious designs.
The hex color #313B67, also known as Rhino, presents some accessibility challenges, particularly concerning color contrast. When used as a background color, it requires very light text (white or near-white) to ensure sufficient contrast for readability, ideally meeting WCAG AA or AAA standards. A contrast ratio of at least 4.5:1 for normal text and 3:1 for large text is recommended. When used for text itself, it should be paired with a very bright background. It's not suitable for conveying important information on its own via elements like links or buttons, without additional visual cues like underlines or borders. When used in charts or graphs, ensure distinct color variations for other data points to avoid confusion, as #313B67 is a relatively dark shade. Careful consideration of surrounding colors and text sizes is crucial to guarantee an accessible experience for users with visual impairments.
Shades
Digital Color Formats
Alternative colors
- #5a6496
A lighter shade that provides better contrast against dark text, improving readability while maintaining a similar cool tone.
- #424a5e
A desaturated version that can be used as a neutral background, allowing other elements to stand out.
- #6b77a3
A brighter color provides a higher level of accessibility when used as text.
Applications
Web Design
In web design, #313B67 can be used for website headers or footers to give a professional and modern feel. It pairs well with lighter, contrasting colors for text and accents. This color is particularly useful for creating a sense of depth and sophistication in the overall design, making it suitable for businesses in the technology or finance sectors.
Interior Design
In interior design, #313B67 can be used as an accent wall color in living rooms or bedrooms to create a calming and sophisticated atmosphere. Combine it with lighter furniture and metallic accents to create a balanced and inviting space. It can also be used in home offices to promote focus and concentration.
Fashion
In fashion, #313B67 can be used for evening wear or formal attire to exude elegance and style. It pairs well with silver or gold accessories and can be used as a base color for creating unique and eye-catching outfits. This color is particularly suitable for creating a timeless and sophisticated look.