Rhino
General Information
The hex color #31396A, often referred to as 'Rhino,' is a deep, muted shade of blue with subtle hints of gray. It belongs to the blue color family, known for its association with tranquility, stability, and depth. In the RGB color model, #31396A is composed of 19.22% red, 22.35% green, and 41.57% blue. Its CMYK values are approximately 54% cyan, 46% magenta, 0% yellow, and 58% black. This color is often used in design to evoke feelings of calmness and sophistication. It's a versatile hue that can be incorporated into various applications, ranging from web design to interior decor, depending on the desired aesthetic and mood. The name 'Rhino' likely references the animal's strong and dependable nature, mirroring the color's robust and reliable appearance.
The hex color #31396A, also known as Rhino, presents some accessibility challenges, especially when used for text. Due to its relatively dark nature, it requires careful consideration of contrast ratios to ensure readability for users with visual impairments. According to WCAG guidelines, sufficient contrast is crucial for text and interactive elements. When using #31396A as a background color, pairing it with a light text color like white or a very light gray is essential to meet the minimum contrast ratio of 4.5:1 for normal text and 3:1 for large text. It's advisable to test color combinations with accessibility tools to verify compliance. Also, avoid using #31396A for crucial interactive elements without proper visual indicators, as its subdued nature might make it difficult for users to identify interactive areas. Providing additional cues, such as underlines or icons, can enhance usability.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #31396A can serve as a sophisticated background for headers or footers. Its depth adds a touch of elegance to the overall design. For example, a tech company might use this color for its website's navigation bar, paired with a lighter accent color for the logo and links. It can also be used for secondary text elements to provide a visually appealing hierarchy. In UI design, it's well-suited for dark mode interfaces, where it can be combined with lighter shades of blue or gray to create a comfortable and visually pleasing user experience. It's important to ensure sufficient contrast when using this color for interactive elements to maintain accessibility.
Interior Design and Fashion
In interior design, #31396A can be used as an accent wall color in a modern living room or bedroom. It creates a calming and sophisticated ambiance, especially when paired with neutral furniture and metallic accents. For example, a living room with gray sofas, chrome lamps, and #31396A accent walls can evoke a sense of tranquility. It's a color that works well in spaces where relaxation is key. In fashion, #31396A can be incorporated into elegant evening wear or business attire. A navy blue dress or suit in this shade conveys professionalism and style. Accessorizing with silver or pearl jewelry can enhance its sophistication.
Graphic Design and Branding
In graphic design, #31396A can be used in branding materials such as logos and business cards to convey a sense of reliability and professionalism. It's a good choice for companies in the finance, technology, or legal industries. This color can also be used in data visualizations to represent certain data sets, especially when creating reports or presentations. Consider using it in conjunction with lighter colors to create a visually balanced and engaging presentation. It is a great colour to use if you want to present your company as reliable and elegant.