Rangitoto
General Information
The hex color #313820, also known as Rangitoto, is a dark shade of green with muted undertones. In the RGB color model, it is composed of 19.22% red, 21.96% green, and 12.55% blue. The name 'Rangitoto' likely comes from the island of Rangitoto in New Zealand, known for its volcanic landscape and native flora, reflecting the earthy and natural quality of the color. This color conveys a sense of stability, growth, and sophistication. It is often associated with nature, eco-friendliness, and a calm, understated elegance. Its relatively low saturation gives it a subtle and refined appearance, making it suitable for a range of applications where a more understated aesthetic is desired.
The color #313820, also known as Rangitoto, presents some accessibility challenges, particularly regarding color contrast. When used as text against a white background, it might not meet the WCAG (Web Content Accessibility Guidelines) AA standards for contrast ratio, making it difficult for users with visual impairments to read. To improve accessibility, consider using #313820 with lighter text or a lighter tint of green or a darker background. Ensure sufficient contrast by testing different color combinations using online contrast checkers. Also, provide alternative cues like text labels or icons to supplement the color coding, especially in interactive elements. Avoid using this color as the sole indicator of important information.
Shades
Digital Color Formats
Alternative colors
- #556b2f
A lighter green provides better readability against white backgrounds.
- #2e8b57
A slightly darker green can offer a more sophisticated look while maintaining decent contrast.
- #323921
This color is very close to the original but slightly more vibrant, offering a similar aesthetic with perhaps a touch more visual interest, but its effect on accessibility is relatively minimal.
Applications
Eco-Friendly Website Design
Rangitoto (#313820) can be effectively utilized in website designs aiming for a natural, earthy, or organic feel. It works well for backgrounds, borders, or accents, especially in sectors like environmental conservation, sustainable living, or outdoor adventure. Consider pairing it with neutral tones like beige or light gray to create a harmonious and calming visual experience. To use it well, maintain contrast by combining it with lighter colors when it is used for text. The color can be used to indicate environmental efforts such as recycling, waste reduction and green energy.
Sustainable Fashion Branding
This color evokes feelings of nature and understated elegance, so it's appropriate for fashion brands focusing on sustainable or minimalist clothing lines. Rangitoto can be used for garment colors or accents. This could make your brand appear grounded and refined. Employ this shade in marketing materials to convey a commitment to environmental awareness and timelessness. It is appropriate for materials like organic cotton, hemp, or linen.
Spa Interior Accents
Rangitoto, with its subtle, organic tone, serves as a sophisticated choice for interior design applications that aim to evoke a sense of natural calm and understated luxury. Ideal for accent walls, upholstery, or decorative elements, it pairs seamlessly with natural materials like wood, stone, and organic textiles to create a harmonious and inviting space. In spas or wellness centers, Rangitoto can be used in the reception or waiting areas to promote relaxation and a connection with nature. Complementary textures and indirect lighting can enhance its tranquil effect, making it perfect for areas designed for unwinding.