Jacarta
General Information about #313367
The hex color #313367, often referred to as Jacarta, is a dark shade of blue-purple, exuding a sense of depth and sophistication. It belongs to the broader family of blue hues, which are commonly associated with qualities such as trustworthiness, stability, and intelligence. In the RGB color model, #313367 is composed of 19.22% red, 20% green, and 40.39% blue. This color is frequently used in design to evoke feelings of calm and serenity, while also conveying a sense of formality and professionalism. Understanding its properties and associations can help designers leverage it effectively in various applications.
The hex color #313367, also known as Jacarta, presents certain accessibility considerations, particularly in web design. Its relatively low luminance value means that it requires careful pairing with contrasting colors to ensure readability and usability for all users, including those with visual impairments. According to WCAG guidelines, sufficient contrast is essential for text and interactive elements. Using #313367 as a background color necessitates light-colored text to meet minimum contrast ratios. Tools like contrast checkers can help verify compliance. Designers should avoid using this color for crucial information without adequate contrast, as this can exclude users and create a poor experience. Moreover, consider the impact on users with cognitive disabilities, who may benefit from clear and distinguishable visual cues.
Shades
Digital Color Formats
Alternative colors
- #5a5ca3
A lighter shade of blue that provides better contrast against dark text, making it more accessible for users with visual impairments.
- #808080
A neutral gray that can serve as a background color, offering a softer contrast for extended reading.
- #414377
A slightly desaturated color which can be used for less important text.
Applications
Web Design
Jacarta (#313367) can be effectively used as a primary color in website designs aiming for a sophisticated and modern aesthetic. Its deep, muted tone works well for backgrounds, navigation bars, and accent elements. When used in combination with lighter, contrasting colors like beige or light gray, it creates a visually appealing and professional look. It's especially suited for websites in the tech, finance, or education sectors, where a sense of stability and reliability is desired. The color evokes feelings of trust and competence.
Interior Design
In interior design, Jacarta can be used to create a calming and elegant atmosphere. It's a great choice for bedrooms, studies, or living rooms where relaxation and focus are important. Pairing it with warm, natural materials like wood or leather adds depth and texture. It can be used on walls, furniture, or as an accent color in textiles and accessories. Consider using it in combination with metallic accents like gold or brass for a luxurious touch. The color creates a soothing environment.
Fashion Design
Jacarta can be a part of fashion design and used for elegant winter coats, dresses or suits. The color is perfect for evening wear, when combined with silver details. The color can be used for accessories like scarfs or hats.