Rangitoto

General Information about #313221

The hexadecimal color code #313221, known as Rangitoto, is a dark, muted shade of brown. It evokes a sense of earthiness, stability, and naturalness. In the RGB color model, #313221 consists of 19.22% red, 19.61% green, and 12.94% blue. This color is most commonly used in designs aiming for a subtle, understated aesthetic. Rangitoto is named after the Rangitoto Island in New Zealand, known for its volcanic landscape and earthy tones, which aligns with the color's inherent character. It's a color that can be effectively utilized in branding, web design, and interior decorating to create a sense of groundedness and sophistication. This dark shade requires careful consideration of contrast to ensure readability and accessibility when used for text or interactive elements.

The color #313221, also known as Rangitoto, presents some accessibility challenges, primarily due to its low contrast against white backgrounds. Web developers should exercise caution when using this color for text or interactive elements. A contrast ratio of at least 4.5:1 is recommended for normal text, and 3:1 for large text (14pt bold or 18pt regular) to meet WCAG AA standards. Using a lighter color for text on a #313221 background, or a darker color for the background when using #313221 for text, can significantly improve readability and accessibility for users with visual impairments. Tools like contrast checkers are invaluable for assessing and ensuring sufficient contrast. Furthermore, consider providing alternative visual cues, such as icons or underlines, to convey information when color alone is insufficient. This promotes inclusivity and a better user experience.

Shades

Digital Color Formats

Alternative colors

Applications

• Website Design Accent

  Rangitoto (#313221) can be utilized in website design as an accent color to create a natural, earthy feel. It works well for backgrounds in sections where you want to evoke a sense of stability and groundedness, such as in the footer or in blocks highlighting key company values or environmental initiatives. Pair it with lighter, neutral colors to maintain readability and visual balance. In user interface elements, use it sparingly for buttons or icons that are not critical for navigation to avoid confusion with more interactive elements. Using #313221 carefully in website design can contribute to a sophisticated and organic brand identity.

• Interior Design Element

  In interior design, Rangitoto (#313221) lends itself to creating cozy and rustic environments. It works well as a wall color in spaces meant for relaxation, such as reading nooks or home offices. Combine it with natural materials like wood and stone to amplify the earthy ambiance. The color is also suitable for accent furniture like chairs or decorative items like vases, offering a subtle yet impactful touch of nature inside a room. When using Rangitoto in interior spaces, ensure adequate lighting to prevent the room from feeling too dark or enclosed.

• Fashion Design Application

  Rangitoto (#313221) is suited for fashion applications that aim to portray a sense of understated elegance and naturalism. It can be effectively used in outerwear like jackets and coats to provide a subtle, earthy tone. It's also appropriate for accessories such as scarves or belts, where a subdued color can complement a range of outfits without overpowering them. This color works best with designs that emphasize comfort and practicality, adding a touch of grounded sophistication to the overall aesthetic.

Complementary color

Buttons