Jacarta
General Information About #313166
The hex color #313166, also known as Jacarta, is a dark shade of blue-purple. It belongs to the family of cool colors, evoking feelings of calmness, sophistication, and depth. In the RGB color model, #313166 consists of 19.22% red, 19.22% green, and 40% blue. In the CMYK color model, it is composed of 52% cyan, 52% magenta, 0% yellow, and 60% black. This color is often associated with professionalism, trustworthiness, and stability, making it suitable for various applications, especially in corporate branding and web design. Its unique blend of blue and purple hues gives it a distinctive character that can add a touch of elegance to any project.
The hex color #313166, often referred to as Jacarta, presents some accessibility considerations for web development. Its dark hue necessitates careful pairing with text and other visual elements to ensure sufficient contrast. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. When using #313166 as a background, lighter text colors such as white (#FFFFFF) or light gray (#D3D3D3) are advisable to meet these requirements. Tools like contrast checkers can help verify compliance. Additionally, it's important to consider users with visual impairments or color blindness. Avoid relying solely on color to convey important information; use alternative cues like text labels or icons to ensure inclusivity and usability for all users.
Shades
Digital Color Formats
Alternative colors
- #4a4a8f
A lighter shade providing better contrast for text while maintaining a similar cool tone.
- #555555
A more neutral gray that can be used as a background color to ensure accessibility.
- #555599
This color is a bit more bright and has some more contrast than the given color, which enhances the accessibility
Applications
Web and UI Design
In web design, #313166 can be used as a background color for website headers or footers to create a sense of sophistication and depth. It pairs well with lighter text colors such as white or light gray. It can also be employed for call-to-action buttons, navigation menus, and other interactive elements to provide a consistent and visually appealing user experience. In user interface (UI) design, this color can be integrated into dashboards, charts, and graphs to highlight key data points and improve overall data visualization. Its calm and professional tone makes it suitable for business-related applications.
Fashion and Interior Design
In fashion, #313166 can be incorporated into clothing designs for evening wear, formal attire, or sophisticated casual wear. It works well as a base color for dresses, suits, or jackets, and can be complemented with accessories in metallic tones like silver or gold. In interior design, Jacarta can be used for accent walls, upholstery, or decorative items to add a touch of elegance and modernity to a room. It pairs well with neutral colors like white, gray, and beige, as well as with pops of brighter colors for contrast.
Graphic Design
In graphic design, Jacarta can be used as a background color for posters, brochures, and other marketing materials to create a sense of sophistication and professionalism. It can be combined with other colors to create visually appealing and effective designs. The color is also suited for designs for a fintech application, because it can stand for trust and modern solutions. Furthermore, Jacarta can be used as a design element for print media, or digital design. Its versatility makes it a good choice for a lot of design options.