Jacarta
General Information
The hex color #31306B, often referred to as Jacarta, is a dark shade of purple-blue. In the RGB color model, it consists of 19.22% red, 18.82% green, and 42% blue. This color is commonly associated with feelings of sophistication, mystery, and depth. It is often used in designs that aim to evoke a sense of luxury or exclusivity. In terms of color theory, #31306B falls within the cool color spectrum, making it suitable for creating calming and relaxing atmospheres. Its relatively low saturation contributes to its understated elegance, preventing it from being overly visually stimulating. The color's darkness means it should be carefully paired with lighter colors to ensure readability and visual balance.
The hex color #31306B, also known as Jacarta, presents some accessibility challenges, primarily due to its dark nature. When used as a background color, sufficient contrast with foreground text is crucial for readability. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text. Using lighter text colors such as white or light shades of yellow or green can help achieve adequate contrast. Tools like contrast checkers can assist in verifying compliance. Additionally, consider providing alternative color schemes for users with visual impairments, such as a high-contrast mode. Avoid using this color for elements that convey important information solely through color, as users with color blindness may not be able to distinguish them effectively. Providing textual cues or icons alongside color-coded elements can enhance accessibility.
Shades
Digital Color Formats
Alternative colors
Applications
Web Development
In web development, #31306B can be utilized to create a sophisticated and elegant aesthetic. It works well as a background color for headers or footers, providing a sense of depth and richness. When combined with lighter text colors, it can create a visually appealing contrast. Furthermore, this color can be incorporated into button designs or used to highlight specific sections of a webpage, adding a touch of refinement. However, it's important to ensure that the color does not overwhelm the overall design and that it complements the other elements on the page.
Beauty
In the beauty industry, #31306B can be used as a captivating color for eyeshadows or eyeliners, creating a dramatic and mysterious look. It can also be incorporated into nail polish designs, adding a touch of sophistication and elegance. Furthermore, this color can inspire lipstick shades, offering a bold and unique statement. When used in packaging, it can convey a sense of luxury and exclusivity, attracting consumers who appreciate high-quality products.
Interior Design
In interior design, #31306B can be used as an accent color for walls, furniture, or decorative accessories. It can create a sense of depth and sophistication in a room, especially when combined with lighter, neutral colors. This color works well in bedrooms, living rooms, or home offices, providing a calming and relaxing atmosphere. Furthermore, it can be used to create a focal point in a room, drawing attention to specific architectural features or artwork. When used in moderation, #31306B can add a touch of elegance and style to any space.