Jacarta
General Information about #312F69
The hex color code #312F69, also known as Jacarta, is a dark, muted shade of purple-blue. In the RGB color model, it consists of 19.22% red, 18.43% green, and 41.18% blue. This color is often associated with sophistication, mystery, and creativity. It tends to evoke feelings of calmness and introspection, making it suitable for designs aiming to project a sense of depth and thoughtfulness. In terms of color theory, Jacarta is relatively low in saturation and brightness, which contributes to its understated elegance. It can be used to establish a quiet, almost contemplative mood in various contexts, from digital interfaces to interior designs. Its CMYK values are 0.533, 0.55, 0, 0.588 which means that to recreate this color in print one needs 53.3% cyan, 55% magenta, 0% yellow and 58.8% black ink.
The color #312F69, also known as Jacarta, presents some accessibility challenges, particularly in text-based contexts. Its dark hue means that careful consideration must be given to the foreground color used in conjunction with it. According to WCAG guidelines, sufficient contrast between foreground and background colors is crucial for readability, especially for users with visual impairments. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. When using #312F69 as a background, it is essential to use light colors such as white (#FFFFFF) or very light shades of yellow or green for text to ensure compliance. Tools are available to measure contrast ratios and verify accessibility, such as WebAIM's Contrast Checker. It's also advisable to avoid using this color for critical interactive elements without proper contrast, as it may render them inaccessible to some users. Also avoid combinations with dark shades of grey or blue, because these may make the elements hard to read for users with impaired vision.
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Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #312F69 can be employed to establish a sophisticated and mysterious ambiance. It is frequently used in headers or sidebars to draw attention without being too ostentatious. It pairs beautifully with a minimalist layout to deliver a premium feel, particularly for companies in technology, finance, or luxury goods. To emphasize user experience, make sure there is sufficient contrast when utilizing this hue for text or interactive components. Additionally, it works well as a backdrop for graphics or videos, giving them a sleek and modern appearance.
Interior Design
#312F69 can be incorporated to bring depth and refinement to interior design. It works well in offices, living rooms, or bedrooms when used as an accent wall or in smaller furniture items. To create a comforting yet elegant atmosphere, pair it with softer hues like cream, beige, or light gray. Gold or brass accents can enhance its richness and add a hint of luxury. To prevent the space from feeling oppressive, make sure there is sufficient natural or artificial light.
Fashion
Jacarta is a dark color and can be used to create a very chic look when combined with pastel colors or light colors in general. Because it is more on the dark end, it can make you look serious, so it is suitable for more formal settings in fashion. Jacarta may also be used for special events and occasions with classy style.