Blackcurrant
General Information about Blackcurrant
The hexadecimal color #312E39, also known as Blackcurrant, is a dark, muted shade that resides in the purple-blue hue range. It is composed of 19.22% red, 18.43% green, and 22.35% blue. In the RGB color model, it's represented as (49, 46, 57). This color is often associated with elegance, mystery, and sophistication. Its relatively low saturation gives it a subtle, understated quality. Blackcurrant is often used in designs where a sense of depth and richness is desired without being overly bold or vibrant. It can be a versatile choice for various applications, from web design to branding, depending on the desired aesthetic and the accompanying color palette.
The hex color #312E39, also known as Blackcurrant, presents some accessibility challenges, especially when used as a background color. Its low luminance value of approximately 8% means it requires very light text to ensure sufficient contrast for readability. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text against a background. When pairing #312E39 with text, a color like white (#FFFFFF) or a very light gray is essential. Using darker shades of gray or colors will likely fail accessibility standards, making content difficult to read for users with visual impairments. Careful consideration is crucial to ensure the design is inclusive and accessible to all users.
Shades
Digital Color Formats
Alternative colors
Applications
Website Design
Blackcurrant (#312E39) can be used to create a sophisticated and modern website design. It works well as a background color for sections where you want to highlight specific content, such as testimonials or calls to action. To ensure readability, pair it with light-colored text and subtle accent colors. The deep, muted tone adds a touch of elegance without being overly distracting, making it suitable for professional and creative websites alike.
Interior Design
This color is a great option for creating a moody and intimate atmosphere in interior spaces. It can be used for accent walls in living rooms or bedrooms, providing a dramatic backdrop for lighter furniture and décor. When using Blackcurrant in interior design, balance it with warm lighting and natural textures to prevent the space from feeling too dark or cold. This deep hue adds a layer of depth and sophistication to any room.
Branding
Blackcurrant (#312E39) can be used in branding materials to convey a sense of sophistication and mystery. It's suitable for logos, business cards, and website elements where you want to create a strong and memorable impression. The deep, rich color works well with minimalist designs and luxurious fonts. By using this color, a brand can establish an identity of style and sophistication.