Minsk
General Information about #312D87
The hexadecimal color code #312D87 represents a dark shade of purple-blue. It is composed of 19.2% red, 17.6% green, and 52.9% blue. In the RGB color model, this translates to 49 red, 45 green, and 135 blue. In the CMYK color model, it consists of 63.7% cyan, 66.7% magenta, 0% yellow, and 47.1% black. This color is often associated with creativity, wisdom, and sophistication. It's considered a cool color due to the high proportion of blue, and its darkness gives it a sense of depth and mystery. Colors similar to #312D87 are often used in branding and web design to convey a sense of luxury, intelligence, or innovation.
The hex color #312D87, also known as Minsk, presents some accessibility challenges due to its dark nature. When used as a background color, it requires light-colored text to ensure sufficient contrast for readability. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text. Using a tool to check contrast ratios is highly recommended. For users with visual impairments, especially those with low vision or color blindness, inadequate contrast can make it difficult to distinguish text from the background. Therefore, when using #312D87, it's crucial to pair it with accessible colors like white or light yellow to ensure that the content is perceivable to a wide range of users. It is also recommended to avoid using this color as a primary color for important UI elements without a proper accessible alternative, such as a high-contrast border or icon.
Shades
Digital Color Formats
Alternative colors
- #4842aa
A slightly lighter shade of purple that provides better readability while maintaining a similar aesthetic.
- #808080
A neutral gray that can serve as a more accessible background alternative.
- #524ca8
A lighter color, which provides a softer and brighter feel while retaining a degree of the original color's essence and offering enhanced readability and visual appeal.
Applications
Web Design and Branding
In web design, #312D87 can be used sparingly for accent elements like headers, borders, or call-to-action buttons. It's particularly effective when aiming for a sophisticated or mysterious aesthetic. However, care should be taken to ensure sufficient contrast with text and other UI elements. This color is also suitable for data visualization, where it can represent a specific category or value in charts and graphs. In branding, #312D87 can convey qualities like creativity, intelligence, and luxury. For example, a technology company might use this color in its logo or website to project an image of innovation and expertise. It can be used as part of an overall palette, in combination with more neutral or lighter colors for balance.
Interior Design
In interior design, Minsk (#312D87) can be incorporated as an accent color in textiles, wall art, or decorative objects. It pairs well with neutral tones like gray, beige, or white, creating a balanced and sophisticated atmosphere. It is important to use it sparingly, for instance, as part of a statement wall rather than painting an entire room in the color, to prevent the room from feeling too small and gloomy. Also consider mixing it with contrasting, warm colors to bring balance in the color palette. Furthermore, it can work well in furniture upholstery or as an accent in throw pillows and curtains.
Fashion and Cosmetics
In fashion, Minsk can be used in evening wear or accessories to add a touch of elegance and sophistication. It is well suited for dresses, scarves, or handbags, and can be combined with metallic accents for a luxurious touch. In cosmetics, it can be seen in nail polish or eyeshadow, often paired with lighter shades for a more balanced look. As a darker shade, it can create depth and bring out the eyes. Furthermore, its association with creativity can result in the color being used for alternative fashion styles.