Jacarta
General Information
The hex color #312C6F, also known as Jacarta, is a dark shade of purple-blue. It resides within the cool end of the color spectrum, evoking feelings of sophistication, mystery, and depth. In the RGB color model, it is composed of 19.22% red, 17.25% green, and 43.53% blue. This combination gives it a distinctive character, making it suitable for designs that aim to convey elegance and a sense of understated power. Jacarta is often used in branding, web design, and interior decor to create a refined and calming atmosphere. Its versatility allows it to be paired with various other colors, from neutral tones to brighter hues, depending on the desired effect. Its hexadecimal code uniquely identifies it within digital color systems, ensuring consistency across different platforms and applications.
The hex color #312C6F, also known as Jacarta, presents some accessibility challenges, particularly when used as text on a white background. Its relatively low luminance (brightness) can make it difficult for individuals with visual impairments to read comfortably. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text. #312C6F may not meet these ratios on lighter backgrounds, potentially excluding users. When using this color, careful consideration should be given to increasing text size or using a bolder font weight. Pairing it with a significantly lighter color, like a light yellow or a very pale gray, would greatly improve readability. Also, for interactive elements, ensure sufficient contrast for focus indicators and hover states. Testing with accessibility tools and obtaining feedback from users with disabilities are crucial steps to guarantee an inclusive design.
Shades
Digital Color Formats
Alternative colors
- #484387
A slightly lighter shade that provides better contrast on white backgrounds while maintaining a similar aesthetic.
- #413c8f
A more saturated option for users that want a similar hue, but with increased vibrancy.
- #1e195c
A dark and lighter option, useful as text color on light backgrounds or vice-versa.
Applications
Web Design
In web design, #312C6F can be effectively used for header backgrounds, navigation bars, or as a subtle accent color to create a sophisticated and professional look. It pairs well with lighter shades of gray or cream to offer a balanced visual experience. Avoid using it as the primary text color on light backgrounds, as the contrast may not be sufficient for optimal readability. Ensure that interactive elements have sufficient contrast when hovered or focused. Also consider using it as a background for larger text elements to enhance readability, or for decorative elements such as dividers or icons.
Fashion Design
#312C6F can be used to create elegant and understated fashion designs. It works particularly well in evening wear or formal attire, adding a touch of sophistication without being overly loud. Consider using it as the base color for dresses, suits, or accessories like scarves and handbags. It can be paired with metallic accents like gold or silver for a luxurious feel, or with complementary colors for a bolder statement. In makeup, it can be used as an eyeshadow or eyeliner to create a smoky eye effect, especially suitable for evening looks.
Interior Design
For interior design, #312C6F can be used as an accent wall color in living rooms or bedrooms to create a calm and inviting atmosphere. It pairs well with neutral colors like beige, gray, or white to maintain a balanced look. It can also be used for furniture upholstery, such as sofas or armchairs, to add a touch of elegance to the space. Accessories like throw pillows, curtains, or rugs in this color can help tie the room together. In a bedroom, it can be used for bedding to create a relaxing and soothing environment, promoting better sleep quality.