Jacarta
General Information about Jacarta (#312C6C)
The hexadecimal color #312C6C, commonly referred to as Jacarta, is a deep, muted shade of purple. In the RGB color model, it is composed of 19.22% red, 17.25% green, and 42.35% blue. This combination gives it a slightly cool undertone, making it suitable for designs aiming to convey sophistication, calmness, or mystery. Jacarta is often used in branding and design to evoke feelings of elegance and depth. It is less commonly found in nature, which contributes to its unique and somewhat formal character. In color psychology, purples are often associated with royalty, wisdom, and spirituality, making Jacarta a versatile choice for a variety of applications where these qualities are desired.
The color #312C6C, also known as Jacarta, presents certain accessibility challenges, particularly concerning color contrast. When used as text against a white background, the contrast ratio may fall below the WCAG (Web Content Accessibility Guidelines) recommended level for readability, especially for users with visual impairments. A contrast ratio of at least 4.5:1 is generally recommended for standard text and 3:1 for large text. Therefore, it's crucial to pair #312C6C with lighter colors to ensure sufficient contrast. In cases where #312C6C is used for interactive elements like buttons or links, it's essential to provide clear visual cues beyond color alone, such as underlines or icons, to ensure that users can easily identify and interact with these elements. Thoroughly testing designs with color contrast analysis tools and consulting accessibility guidelines will help ensure an inclusive user experience.
Shades
Digital Color Formats
Alternative colors
Applications
Web Development
In web development, Jacarta (#312C6C) can serve as a sophisticated background color for websites or apps targeting a mature audience. It's particularly well-suited for financial service platforms or educational websites aiming to convey trust and stability. As a text color, it works best for headings or short, emphasized text blocks when paired with a very light background. However, due to its darkness, it should be used sparingly and intentionally to maintain readability and accessibility. In user interface design, Jacarta can also be used for creating subtle accents and highlights, giving the design a touch of elegance without being overly distracting.
Beauty & Cosmetics
In the beauty industry, Jacarta (#312C6C) can be utilized in packaging design for luxury cosmetics, such as eyeshadow palettes or lipstick tubes, to evoke a sense of opulence and exclusivity. The color can also be featured in marketing campaigns, particularly those targeting affluent consumers who appreciate refined aesthetics. In makeup artistry, a similar shade can be incorporated into eye makeup looks for a dramatic and captivating effect, often paired with shimmering golds or silvers. The deep, mysterious nature of the color makes it ideal for creating alluring and sophisticated beauty campaigns.
Interior Design
In interior design, Jacarta (#312C6C) can be used as an accent wall color in living rooms or bedrooms to add depth and sophistication to a space. It pairs well with metallic accents like gold or silver for a luxurious feel, or with natural wood tones for a more grounded and organic aesthetic. Consider using it in smaller doses such as cushions, curtains, or artwork to add some color to the room.