Rangitoto
General Information about #312C23
The hexadecimal color code #312C23, also known as Rangitoto, is a dark shade of brown, exhibiting characteristics of both brown and black. It is composed of 19.22% red, 17.25% green, and 13.73% blue. In the RGB color space, it represents a muted and subdued tone, indicative of earth-like qualities. The color's name, Rangitoto, possibly alludes to the volcanic island in New Zealand, reflecting its earthy and natural associations. This color is often used to evoke feelings of stability, groundedness, and sophistication. In color psychology, dark browns are typically associated with resilience, security, and a sense of history or tradition. Its muted nature makes it a versatile choice for backgrounds, text, or accents in various design contexts, providing a subtle yet impactful aesthetic.
The color #312C23 presents accessibility challenges due to its dark nature. When used as a text color, it requires a light background to ensure sufficient contrast for readability, especially for users with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Using #312C23 on a dark background would likely fail these criteria. Designers should carefully evaluate color combinations using contrast checkers and consider providing alternative color schemes or adjustable contrast settings to enhance accessibility for all users. For interactive elements like buttons or links, ensure a distinct visual difference between the default state, hover state, and active state to provide clear feedback to users. Additionally, avoid using color as the sole means of conveying information; supplement color cues with text labels or icons.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #312C23 can be utilized for creating sophisticated and muted color palettes. It serves as an excellent choice for backgrounds or text in sections where a subtle, earthy tone is desired, such as headers, footers, or sidebars. It evokes a sense of nature and stability, making it suitable for websites related to environmental causes, organic products, or rustic themes. The color can also be incorporated into the design of buttons and interactive elements, complemented with lighter shades or contrasting accents to ensure readability and usability.
Interior Design
In interior design, #312C23 can be incorporated into wall paints, furniture upholstery, or accent pieces. This dark, earthy tone brings a sense of warmth and sophistication to living spaces. It pairs well with natural materials like wood, stone, and leather, creating a cozy and inviting atmosphere. The color works effectively in studies, libraries, or bedrooms where a calming and grounding effect is desired. It can be used to create a contrast against lighter walls or floors, adding depth and visual interest to the overall design.
Fashion
In fashion, #312C23 may be used in creating earth-toned and natural garments. It can be applied in clothes such as jackets, pants or even accessories such as bags or shoes. Because of its versatile hue, it can easily be combined with other brighter colours and thus making your outfit more lively and full of personality. This color exudes elegance with a hint of nature, making it fitting for both casual and formal wear, depending on its combination with other articles of clothing and accessories.