Woodrush
General Information about #312C04
The hex color #312C04, also known as Woodrush, is a very dark shade of brown with a slightly olive undertone. It belongs to the brown color family and is characterized by its low saturation and luminance. In the RGB color model, it consists of 19.22% red, 17.25% green, and 1.57% blue. In the CMYK color model, it is composed of 0% cyan, 10.2% magenta, 91.8% yellow, and 80.78% black. This color is often associated with nature, earthiness, and vintage aesthetics. Its subdued nature makes it suitable for creating a sense of warmth, depth, and understated elegance in design applications. However, due to its darkness, careful consideration must be given to contrast and accessibility when using this color, especially for text or interactive elements.
The color #312C04, also known as Woodrush, presents significant accessibility challenges. Its low luminance value results in very poor contrast against common background colors like white. This can make text or interactive elements using this color extremely difficult to read for users with visual impairments, including those with low vision or color blindness. It is strongly advised against using this color for text or critical UI elements without implementing substantial contrast enhancements. To improve accessibility, consider pairing Woodrush with a very light color. Tools like contrast checkers can help to ensure sufficient contrast ratios. Furthermore, provide alternative cues besides color, such as text labels or icons, to convey information and functionality to all users, regardless of their visual abilities. Following WCAG guidelines is recommended.
Shades
Digital Color Formats
Alternative colors
- #4a442b
A slightly lighter shade of brown that provides better contrast while still maintaining a natural, earthy feel.
- #5e5444
A neutral gray-brown tone offers a more subtle and versatile alternative, suitable for backgrounds or less critical UI elements.
- #665d3a
This brighter yellowish-brown hue offers improved visibility and can be used to highlight key information or interactive elements.
Applications
Website Design
Woodrush, with its deep and earthy tone, finds excellent application in website designs aiming for a natural, rustic, or vintage aesthetic. It can serve as a background color for sections featuring artisanal products or outdoor themes, evoking a sense of warmth and authenticity. However, it's crucial to use it judiciously, pairing it with lighter, contrasting colors for text and interactive elements to ensure readability and accessibility. In branding, Woodrush can represent brands associated with nature, sustainability, or traditional craftsmanship.
Interior Design
In interior design, Woodrush can be incorporated as an accent color to add depth and richness to a space. It works well on walls, furniture, or decorative items, especially when complemented by lighter neutrals and natural materials like wood and stone. The color can create a cozy and inviting atmosphere, making it suitable for living rooms, bedrooms, or studies. Consider using it sparingly to avoid overwhelming the space, and balance it with brighter colors to maintain a sense of openness and airiness. Accessorize with textures to enhance the natural feel.
Logo & Icon Design
Woodrush can be used to represent earth tones and natural elements in logo and icon design. To maintain visibility, consider combining it with lighter contrasting colors. The warmth and richness of this color are well-suited to represent organic food products, sustainable brands, or nature-themed organizations.