Jacarta
General Information about #312B70
The hexadecimal color code #312B70 represents a dark shade of purple-blue. In the RGB color model, it is composed of 19.22% red, 17.25% green, and 43.92% blue. In the CMYK color model, used primarily for printing, it consists of 56% cyan, 61% magenta, 0% yellow, and 56% black. This color is often described as sophisticated and calming, and it can evoke feelings of trust and stability. Its dark nature makes it suitable for backgrounds or accents where a sense of depth and elegance is desired. The hexadecimal system is a base-16 numbering system commonly used in computing and digital design to represent colors precisely.
The color #312B70, also known as Jacarta, presents some accessibility challenges, particularly concerning color contrast. When used as text against a white background, the contrast ratio may fall below the WCAG (Web Content Accessibility Guidelines) recommended levels, making it difficult for users with visual impairments to read. Therefore, it is essential to use this color carefully in user interface design. To improve accessibility, consider pairing it with lighter background colors like white (#FFFFFF) or very light grays to increase contrast. Alternatively, use #312B70 as a background color with light-colored text such as white or a very light shade of yellow to ensure readability. Always test color combinations with accessibility tools to confirm compliance with WCAG standards and ensure a positive user experience for everyone, including those with visual impairments.
Shades
Digital Color Formats
Alternative colors
- #514b90
A lighter shade that provides better contrast against dark backgrounds, making it easier to read text.
- #3f397e
A slightly desaturated version that can be less visually intense while still maintaining a similar aesthetic.
- #514b80
A brighter color with better accessibility. This is a bright and vivid alternative that maintains a similar feel but offers better contrast on light backgrounds.
Applications
Web Design
In web design, Jacarta can be utilized for creating a sophisticated and professional aesthetic. It's suitable for headers, navigation bars, and background accents on websites aiming for a sense of luxury or exclusivity. Paired with lighter colors for text and interactive elements, it can create a visually appealing and user-friendly interface. Its deep, muted tone evokes a sense of calm and authority, making it ideal for websites in the fields of finance, consulting, or high-end retail.
Interior Design
In interior design, #312B70 can be incorporated to add depth and elegance to a room. It works well as an accent wall color or in upholstery for furniture. The color pairs beautifully with metallic accents like gold or silver, as well as natural materials such as wood and stone. This color is especially suitable for creating a relaxing and sophisticated ambiance in living rooms, bedrooms, or home offices, creating a refined and relaxing atmosphere.
Fashion
In fashion, Jacarta can be used to create elegant and sophisticated outfits. It's perfect for evening wear, formal attire, or even as an accent color in accessories like scarves or handbags. The color pairs well with neutral tones like beige, gray, or black, as well as metallic accents like gold or silver. This color is ideal for creating a luxurious and timeless look, perfect for special occasions or professional settings. Its rich hue exudes confidence and refinement.