Jacarta
General Information about #312B6D
The hexadecimal color code #312B6D represents a dark shade of purple-blue. In the RGB color model, #312B6D is composed of 19.22% red, 16.86% green, and 42.75% blue. In the CMYK color model, if used for printing, it is composed of 55% cyan, 61% magenta, 0% yellow, and 57% black. This color is also known as Jacarta. The dark hue and balanced mix of red, green and blue make it a versatile color for use in digital design, branding, and creative projects. Its relative darkness means it may require lighter colors to provide sufficient contrast when used in text or user interface elements to meet accessibility standards.
The color #312B6D, also known as Jacarta, presents some accessibility challenges, particularly regarding contrast. When used as text against a white background, it may not meet the WCAG (Web Content Accessibility Guidelines) requirements for contrast ratio, potentially making it difficult for users with visual impairments to read. To improve accessibility, consider using a lighter color for the background or a lighter shade of text to increase the contrast ratio. Tools are available online to check color contrast ratios and ensure they meet accessibility standards. Additionally, providing alternative text descriptions for images that utilize this color is crucial for users who rely on screen readers. Furthermore, avoid relying solely on color to convey important information, as users with color vision deficiencies may not be able to distinguish it effectively. Providing redundant cues, such as text labels or icons, can enhance accessibility for all users.
Shades
Digital Color Formats
Alternative colors
- #5a548a
A lighter shade that offers better contrast against dark backgrounds, making it easier to read and perceive.
- #4a447a
A similar color with slightly more brightness, providing a more vibrant look while maintaining the purple hue.
- #808080
A neutral gray that works well as a background color to make #312B6D stand out.
Applications
Web Design
In web design, Jacarta (#312B6D) can be used as a secondary color to add depth and sophistication to a website's palette. It works particularly well in combination with lighter, contrasting colors for buttons, headings, or accents. For example, using it for the background of a call-to-action button with white text can create an elegant and inviting design. The color's rich, subdued tone makes it suitable for websites in fields such as technology, finance, or education, where a sense of professionalism and trustworthiness is desired. Moreover, it can be implemented in website banners, footers, or as a subtle overlay on images to enhance visual appeal.
Interior Design
In interior design, Jacarta can be incorporated to bring a sense of calm elegance to a space. It's well-suited for accent walls in bedrooms or living rooms, creating a cozy and relaxing atmosphere. When paired with metallic accents, such as gold or silver, it adds a touch of luxury. Upholstering furniture pieces like sofas or armchairs in this color can provide a sophisticated focal point. Furthermore, it can be used in textiles such as curtains, cushions, or rugs to complement neutral-colored walls. Consider using it in studies or home offices to create a peaceful and concentrated environment.
Beauty and Cosmetics
In the beauty sector Jacarta (#312B6D) can be applied as an eyeshadow for creating dramatic and sophisticated eye looks. Suitable for evening makeup, it can be paired with lighter shimmers or metallics to add dimension. Also, the color can be used for nail polishes, providing an elegant touch to any outfit. Furthermore, cosmetic brands can utilize Jacarta in packaging design to convey a sense of luxury and exclusivity. Its deep and mysterious tone makes it ideal for products aimed at mature and discerning consumers.