Rangitoto
General Information
The hexadecimal color code #312B23, also known as Rangitoto, is a dark shade of brown, evoking a sense of earthiness and sophistication. It is composed of 19.22% red, 17.06% green, and 13.73% blue. In the RGB color model, it is defined as (49, 43, 35). Its dark nature means it has a relatively low lightness value and works best when contrasted with lighter hues. Colors similar to #312B23 are often found in natural settings, such as soil, tree bark, or volcanic rock, which contributes to its association with stability and groundedness. In design, it can be used to create a sense of warmth, depth, and understated elegance.
The color #312B23, also known as Rangitoto, presents some accessibility challenges, particularly concerning color contrast. When used as a background color, it requires a very light text color to ensure sufficient contrast for readability, ideally achieving a contrast ratio of at least 4.5:1 as recommended by WCAG guidelines. This is crucial for users with visual impairments. Similarly, when used as a text color, it needs to be paired with a very light background. Avoid using #312B23 for essential visual elements like links or buttons without careful consideration of its contrast against surrounding colors. Adequate testing with accessibility tools is advised to validate the color pairings and ensure usability for all users, including those with color vision deficiencies. Ensuring proper color contrast significantly improves the user experience and supports inclusive design principles.
Shades
Digital Color Formats
Alternative colors
Applications
Subtle Web Accents
In web design, #312B23 can be used sparingly for decorative elements such as borders or subtle background accents. However, it should not be used for primary text or interactive elements due to its low contrast. It's suitable for creating a sophisticated, muted aesthetic, but requires careful color pairing to ensure readability and usability. Consider using it in conjunction with lighter complementary colors to create visual balance. For example, in website footers or non-essential graphical elements, it can contribute to a polished, understated look. It's essential to test color combinations thoroughly to meet accessibility standards.
Interior Accent Color
In interior design, Rangitoto, #312B23, can be employed to create a cozy and intimate atmosphere. It works well as an accent color on walls or furniture in spaces designed for relaxation, such as living rooms or home offices. This dark, muted brown adds depth and sophistication. When used in interior spaces, it pairs well with lighter, warmer colors to prevent the space from feeling too dark or somber. Incorporating natural materials like wood and linen can further enhance the earthy and calming feel of the color. Consider using it in smaller doses to highlight architectural details or specific areas of a room.
Fashion Accessory Color
In fashion, Rangitoto (#312B23) can be utilized in clothing or accessories to convey a sense of understated elegance and natural sophistication. It can be incorporated into items like scarves, belts, or jackets, particularly in autumnal or winter collections. This color works well when combined with textures like leather, wool, or corduroy. It is often suitable for more casual and rustic look. In addition, Rangitoto is great in combination with white and golden jewelry. Although not a primary color, it adds a touch of depth and sophistication to an outfit.