Jacksons Purple
General Information about #312A9F
The hexadecimal color code #312A9F represents a dark shade of purple in the RGB color model. It is composed of 19.22% red, 16.47% green, and 62.35% blue. In the CMYK color model, it consists of 69.11% cyan, 73.53% magenta, 0% yellow, and 37.65% black. This color is often referred to as Jackson's Purple, implying a connection to artistic or creative contexts. Hex colors are widely used in web design, graphic design, and other digital media because they provide a standardized way to represent colors across different platforms and devices. Understanding the underlying color models (RGB and CMYK) can help designers make informed choices about color palettes and ensure that their designs are visually appealing and consistent.
The color #312A9F, also known as Jackson's Purple, presents some accessibility challenges, particularly for users with visual impairments. Its relatively low luminance of approximately 7% means that text rendered in this color against a white background will likely fail WCAG (Web Content Accessibility Guidelines) contrast requirements. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. To improve accessibility, consider using #312A9F sparingly for decorative elements or pairing it with lighter colors that provide sufficient contrast. When using it for text or interactive elements, ensure a much lighter background color is used, or conversely, use a much darker shade for the background if #312A9F is the background color. Testing with accessibility tools and seeking feedback from users with disabilities are crucial steps in ensuring inclusive design.
Shades
Digital Color Formats
Alternative colors
A slightly lighter purple that provides better contrast against white backgrounds while maintaining a similar aesthetic.
A darker shade of purple that can be used for backgrounds or elements where stronger emphasis is needed.
A more vibrant purple that is a good option if a brighter and more playful visual appeal is desired
Applications
Web Design Accent
In web design, #312A9F can be used for accent colors, headers, or call-to-action buttons to add a touch of sophistication and depth. Due to its dark nature, it works best when paired with lighter complementary colors or used sparingly to highlight key elements. It is well suited for sites targeting professional or creative audiences that value a sense of elegance and modernity. It's especially useful in creating visual hierarchies, guiding the user's eye, and reinforcing brand identity.
Fashion Design
In the realm of fashion, #312A9F can be employed to create unique and sophisticated garments. It can be used for evening wear, formal attire, or even as an accent color in more casual outfits. Consider using this hue for statement pieces like dresses, blazers, or accessories to elevate the overall look. Pair with silver or gold accents to enhance its regal character. The depth of this color makes it a good choice for luxurious textures like velvet or silk.
Interior Design
In interior design, #312A9F can add a touch of drama and elegance to a space. Use it as an accent wall color in a living room or bedroom, or incorporate it into furniture pieces and décor items. It pairs well with metallic accents, warm wood tones, and soft textiles. When using it in interior spaces, ensure that there is adequate lighting to prevent the room from feeling too dark or enclosed. It’s suitable for creating moody, sophisticated atmospheres.