Jacarta
General Information About Jacarta (#312A71)
The hexadecimal color #312A71, also known as Jacarta, is a dark shade of purple with a subdued and sophisticated character. It belongs to the purple color family, which is often associated with creativity, royalty, and spirituality. In the RGB (Red, Green, Blue) color model, #312A71 is composed of 19.22% red, 16.47% green, and 44.31% blue. In the CMYK (Cyan, Magenta, Yellow, Black) color model, it consists of 56.67% cyan, 62.82% magenta, 0% yellow, and 55.69% black. This color is often used in design to convey a sense of depth, elegance, and mystery. Its relatively low saturation and luminance make it suitable for creating a calming and sophisticated atmosphere. It is important to consider the context and surrounding colors when using #312A71 to achieve the desired effect.
The hex color #312A71, also known as Jacarta, presents some accessibility challenges, especially concerning text and interactive elements. Its relatively low luminance can lead to insufficient contrast against certain background colors, potentially causing readability issues for users with visual impairments. To ensure optimal accessibility, it's crucial to use this color with light backgrounds, such as white or very pale shades of yellow or green, to meet WCAG (Web Content Accessibility Guidelines) contrast ratio requirements. Avoid pairing it with other dark colors or complex patterns, as this can further reduce readability. For text, a minimum contrast ratio of 4.5:1 is recommended for normal text and 3:1 for large text. When using #312A71 for interactive elements like buttons or links, provide clear visual cues, such as hover effects or underlines, to ensure users can easily identify them. Testing with accessibility tools is essential to validate compliance and make necessary adjustments.
Shades
Digital Color Formats
Alternative colors
- #453e8b
A slightly lighter shade that maintains the purple hue while improving contrast against dark backgrounds.
- #5a4fc7
A more vibrant purple that offers better visibility and can be used as an accent color.
- #222b5f
This dark blue color can be used as an alternative to provide better readability against white backgrounds.
Applications
Web Design
In web design, Jacarta (#312A71) can be used for creating a sophisticated and elegant aesthetic. It's well-suited for backgrounds, headers, or accents in websites for luxury brands, creative agencies, or educational institutions. The deep purple hue evokes feelings of creativity, wisdom, and sophistication. When used sparingly, it can add a touch of refinement without overwhelming the user. Pair it with complementary colors like light grays, creams, or golds to create a balanced and visually appealing design. Ensure sufficient contrast with text elements to maintain readability and accessibility.
Interior Design
In interior design, Jacarta can be used to create a calming and luxurious atmosphere. It can be applied to walls in bedrooms or living rooms to add depth and character. The color works well with natural materials like wood and stone, as well as metallic accents such as gold or brass. Consider using it as an accent color in furniture or décor items to add a pop of color to a neutral space. The rich purple hue can create a sense of relaxation and tranquility, making it ideal for creating a cozy and inviting environment. Use it in combination with lighter colors to brighten the space and prevent it from feeling too dark.
Fashion
Jacarta can be used in fashion to create elegant and stylish outfits. It is a great color for evening wear, such as dresses or skirts. It can also be used in accessories, such as scarves or handbags, to add a pop of color to a more neutral outfit. Pair with silver or gold jewelry to complement the color. The color conveys sophistication and mystery, making it ideal for creating a bold and confident look.