Jacarta
General Information about #312A70
The hex color #312A70, often referred to as Jacarta, is a deep, saturated shade of purple that conveys a sense of sophistication, mystery, and depth. In the RGB color model, it is composed of 19.22% red, 16.47% green, and 43.92% blue. In the CMYK color model, commonly used in printing, it consists of 56% cyan, 63% magenta, 0% yellow, and 56% black. This color is often associated with royalty, spirituality, and creativity, making it a popular choice for brands and designs that aim to project a sense of luxury, wisdom, or artistic flair. Its relatively dark nature allows it to create a sense of intimacy and introspection, and it often used to add a touch of elegance to various designs. Its harmonious association with shades of gold, silver, and other metallic colors gives it an upper-class feel.
The hex color #312A70, a deep, muted indigo, presents several accessibility considerations, especially in web design. Its relatively low luminance requires careful attention to contrast ratios to ensure readability for users with visual impairments. According to WCAG guidelines, sufficient contrast between text and background colors is crucial. When using #312A70 for text, it's essential to pair it with a light background color to achieve a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Conversely, if #312A70 is used as a background, light-colored text should be used. Avoid using this color for crucial interactive elements without proper contrast as it could make these elements difficult to identify. Consider using accessibility evaluation tools to test color combinations to guarantee optimal visibility for all users. Also, provide alternative cues like icons or labels in addition to color to improve accessibility for colorblind users.
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Digital Color Formats
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Applications
Web Design
In web development, #312A70 can be used for website headers or footers to create a sophisticated and professional feel. It is also appropriate for navigation bars or as a background color for call-to-action buttons, provided that the text on top has sufficient contrast. It should not be the primary background color for text-heavy sections due to its darkness, but it can be used sparingly to highlight certain areas or elements. Combining it with lighter shades of purple or complementary colors like yellow can create visually appealing and balanced designs.
Interior Design
In interior design, #312A70 can be used as an accent wall color in a living room or bedroom to add depth and sophistication to the space. It is a great choice for creating a calming and luxurious atmosphere, especially when paired with metallic accents like gold or silver. Additionally, it can be used in furniture upholstery, rugs, or decorative accessories to introduce a pop of color without overwhelming the space. Its versatility allows it to blend seamlessly with both modern and traditional design styles.
Beauty & Cosmetics
In the beauty industry, #312A70 translates into daring eye shadows, elegant nail polishes, and can even be incorporated into hair dyes for a bold look. For makeup, it is often used to create smoky eye effects or as an eyeliner color for a sophisticated edge. When creating nail art, it can be combined with lighter shades or glitter to create unique and eye-catching designs. Hair stylists might use it as a base for deep, vibrant purple hair or as a toner to neutralize yellow tones in blonde hair.