Jacarta
General Information about #312972
The hex color #312972, often referred to as Jacarta, is a deep, muted purple hue. In the RGB color model, it is composed of 19.22% red, 16.08% green, and 44.71% blue. This color falls within the purple color family, known for its association with royalty, luxury, and creativity. In color theory, purple is often seen as a combination of the passion of red and the stability of blue, resulting in a color that can evoke feelings of mystery, wisdom, and independence. Jacarta, with its darker tone, can also convey a sense of sophistication and seriousness. It is a versatile color that can be used in various design contexts, from web design to interior decoration, to create a sense of depth and elegance.
The hex color #312972, also known as Jacarta, presents some accessibility considerations for web developers. Due to its relatively dark hue, it's crucial to ensure sufficient contrast when using it as a background or text color. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Using a light color such as white or a pale yellow for text on a #312972 background can improve readability. Tools like WebAIM's contrast checker can help measure contrast ratios. Additionally, avoid using color alone to convey important information; always provide alternative cues like text labels or icons to cater to users with color vision deficiencies. When using this color for interactive elements like buttons or links, ensure that there's a distinct visual change on hover or focus to enhance usability for all users.
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Digital Color Formats
Alternative colors
Applications
Elegant Web Design
Jacarta (#312972) can be used to create a sophisticated and calming atmosphere. It pairs well with neutral colors like gray and beige to achieve a balanced look. In web design, Jacarta can be used for headers, footers, or sidebars to add depth without being too overwhelming. It can also be incorporated into graphic design projects, such as logos or branding materials, to convey a sense of luxury and refinement. For instance, a website for a high-end spa or wellness center might use Jacarta to evoke feelings of relaxation and tranquility. Furthermore, this color works in the beauty industry to add a mysterious or powerful vibe.
Fashion and Textile Design
In the fashion industry, Jacarta (#312972) can be utilized in evening wear or formal attire to exude elegance and sophistication. Its deep hue complements metallic accents and embellishments. This color can also be incorporated into textile designs for home decor items like curtains or cushions, adding a touch of opulence to interior spaces. When used as an accent color in fashion, it can be paired with lighter shades to create a visually striking contrast. This color can be used in the fashion industry to give power and luxury, and is perfect for the winter season.
Logo and Branding
In the realm of graphic design, Jacarta (#312972) presents itself as a robust choice for backgrounds or design elements where a sense of depth and sophistication is desired. Its rich, dark purple hue can provide a powerful foundation upon which lighter text and graphics can stand out. Consider using it in logos for brands aiming to convey a sense of luxury, mystery, or high quality. Furthermore, it can be effectively employed in creating visually striking posters, flyers, and promotional materials, particularly when paired with contrasting colors or metallic accents to draw attention and create a memorable impact.