Blackcurrant
About Blackcurrant (#312835)
The hexadecimal color #312835, commonly referred to as Blackcurrant, is a dark, muted shade that resides in the purple-blue spectrum. It evokes a sense of sophistication and depth, making it a versatile choice for various design applications. In the RGB color model, #312835 is composed of 19.22% red, 15.69% green, and 21.57% blue. When expressed in the CMYK color model, it consists of 10.9% cyan, 27.4% magenta, 0% yellow, and 78.4% black. This color is often associated with elegance, mystery, and a sense of luxury, making it a popular choice for branding, web design, and interior decoration. Its subtle undertones allow it to pair well with a variety of other colors, from warm neutrals to vibrant accents.
The color #312835, also known as Blackcurrant, presents some accessibility challenges, especially concerning color contrast. When used as a background color, it's crucial to ensure that the foreground text or elements have sufficient contrast to meet WCAG (Web Content Accessibility Guidelines) standards. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Therefore, lighter colors like whites, creams, or light yellows would generally be necessary to pair effectively with #312835. It is important to use online tools to check contrast ratios to make sure the color combination meets the accessibility standards. Also avoid using this color for small clickable items, as it might affect the usability of the website or app. Consider offering alternative color themes to users to customize their viewing experience.
Shades
Digital Color Formats
Alternative colors
Applications
Web and Interior Design
Blackcurrant (#312835) can be effectively used in website design to create a sophisticated and moody atmosphere, particularly for brands aiming to convey luxury or mystery. It's suitable for backgrounds, headers, or accent elements, but careful consideration must be given to text color to ensure readability. In interior design, this color can be applied to create a dramatic effect in living rooms or bedrooms, especially when paired with metallic accents or warm lighting. It brings a touch of elegance and can be seen as an alternative to darker blacks and grays.
Fashion and Branding
In the fashion industry, #312835 can be incorporated into evening wear or accessories to evoke a sense of understated glamour. It works well with fabrics like velvet or silk to enhance its richness. In graphic design, this color can be used in branding materials for companies that want to project an image of sophistication and depth. It can also serve as a base color for logos and other branding elements, adding a touch of uniqueness and memorability.
Beauty
In beauty, Blackcurrant translates beautifully into deep, sultry eyeshadows or lip colors, creating a bold and dramatic look. This color is well-suited for creating smoky eyes or a statement lip, particularly for evening or special occasions. Its dark, mysterious quality adds a touch of sophistication and allure to any makeup look. Furthermore, it can be used as a nail polish color, offering a chic and elegant alternative to traditional black or red.