Jacarta
General Information about #312771
The hexadecimal color code #312771, commonly referred to as Jacarta, is a dark shade of purple-blue. It is composed of 19.22% red, 15.29% green, and 44.31% blue. In the RGB color model, this translates to 49 red, 39 green, and 113 blue. The color is often associated with qualities such as depth, mystery, and sophistication. In a subtractive color model like CMYK, which is used in printing, #312771 converts to approximately 57% cyan, 65% magenta, 0% yellow, and 56% black. This combination makes it a color that requires careful handling in print to avoid muddiness. Jacarta is a color that leans towards the cooler side of the spectrum, making it a popular choice for designs that aim to evoke a sense of calm or introspection. Its relatively low saturation also allows it to be used as a background color without being too distracting.
The hex color #312771, also known as Jacarta, presents several accessibility considerations for web design. Its dark hue implies a low luminance value, which necessitates careful selection of foreground text colors to ensure sufficient contrast. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Therefore, using white or very light shades of yellow or green as foreground colors is crucial to meet accessibility standards. Tools like contrast checkers can help determine if the color combination meets the WCAG requirements. When used for interactive elements, focus states need to be clearly defined to assist keyboard navigation. Furthermore, avoid using color alone to convey important information; supplement it with text labels or icons to accommodate users with color vision deficiencies. Consider providing options for users to adjust the color scheme to suit their individual needs.
Shades
Digital Color Formats
Alternative colors
- #483d8b
A slightly lighter shade of purple, offering a similar aesthetic but potentially better contrast with dark text.
- #191970
A darker shade of blue, providing a deeper and more intense visual impact.
- #483c32
A muted greyish-purple, can be considered a neutral alternative when a subtler background is desired.
Applications
Luxury Website Design
In web design, Jacarta (#312771) can serve as a sophisticated background color for websites targeting luxury goods or services. Its deep, rich tone evokes feelings of elegance and exclusivity. It's particularly effective when paired with minimalist layouts and clean typography. When used sparingly, it can also highlight key elements such as call-to-action buttons or important headlines. The color can be incorporated into website branding by using it as a key element of the overall color scheme and visual identity. However, web developers must be cautious when applying this color to large sections of the website, because it can become too intense for prolonged viewing. The best approach is to balance #312771 with lighter elements to create a visually appealing experience.
High-End Fashion
In the fashion world, Jacarta (#312771) can be used for creating evening wear or formal attire. The color adds an aura of mystery and sophistication, and it is well-suited for garments such as gowns, suits, and elegant dresses. It can be combined with metallic accents like gold or silver to enhance its luxurious appeal. It is also suitable for accessories, such as handbags, shoes, and jewelry. The color can also be incorporated into textile designs, patterns, and prints to bring a touch of opulence to clothing and fashion items. Jacarta provides an impression of formality and refined taste, making it ideal for formal occasions and high-end fashion collections.
Interior Design
Jacarta (#312771) can be incorporated into interior design for creating a sense of opulence and drama in living spaces. It can be employed as an accent wall color in living rooms or bedrooms to add depth and visual interest. Furthermore, it is suitable for furniture pieces such as velvet sofas or ornate chairs. The color pairs well with metallic finishes, such as gold or brass, for decorative elements such as lamps or frames. Jacarta can be combined with lighter, neutral tones to balance its intensity and create a more harmonious ambiance. For example, it is well suited for spaces that intend to create a warm and inviting environment.