Jacarta
General Information about #312672
The hex color #312672, often referred to as Jacarta, is a deep, saturated shade of purple-blue. It belongs to the family of dark, cool colors, evoking feelings of sophistication, mystery, and depth. In the RGB color model, it is composed of 19.22% red, 14.9% green, and 44.71% blue. Its CMYK representation is 0.57, 0.67, 0.0, 0.55, indicating a high concentration of cyan and magenta with minimal yellow, and a significant amount of black. This color can be found in various applications, from web design to fashion, where it adds a touch of elegance and intrigue. Its dark nature requires careful consideration of contrast when used with text or other visual elements. The perception of this color can vary slightly depending on the display technology and ambient lighting conditions.
The hex color #312672, also known as Jacarta, presents some accessibility considerations for web developers. Its relatively dark hue means careful attention must be paid to color contrast. When used as a background, it requires light-colored text to ensure readability. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text to meet WCAG (Web Content Accessibility Guidelines) AA standards. For AAA compliance, even higher contrast ratios are necessary. Tools like WebAIM's contrast checker can be used to evaluate the contrast ratio. Avoid using #312672 for critical interactive elements unless sufficient visual cues and text labels are provided. When used for decorative elements, ensure it doesn't interfere with the usability of the website. Also, consider users with color vision deficiencies, providing alternative visual cues where color is the primary means of conveying information. Thorough testing with accessibility tools is crucial to guarantee an inclusive user experience.
Shades
Digital Color Formats
Alternative colors
Applications
Website Design
Jacarta (#312672) can be effectively used in website headers and footers to create a sense of depth and sophistication. Its deep, saturated tone works well for highlighting key navigation elements or calls to action when paired with contrasting text. In data visualizations, it can represent significant data points or categories, adding a touch of elegance while maintaining clarity. For branding, it can be used in logos and marketing materials to convey luxury, intelligence, and creativity, especially in the tech or education sectors. Also consider using it as an overlay with a low opacity for images, or as a background for short promotional video's. It pairs nicely with gradients for a modern feel.
Beauty, Fashion, and Interior Design
In the realm of beauty and fashion, Jacarta can be incorporated into eye shadow palettes or as a deep shade in nail polish collections. It offers a sophisticated alternative to black, adding a subtle touch of color. For interior design, Jacarta works well as an accent wall color in bedrooms or studies, creating a cozy and intimate atmosphere. It can also be used in furniture upholstery or decorative accessories, bringing a sense of richness and depth to the space. In graphic design, Jacarta provides an elegant background for invitations or posters, especially when combined with gold or silver accents. For printing, this colors works well with coated paper.
Mobile App Design
Jacarta (#312672) can be utilized in mobile app design as a background color for loading screens or splash screens, providing a premium and engaging user experience from the start. In UI elements, it can serve as the primary color for buttons or toggles, enhancing brand recognition and visual consistency. Consider using it as a contrasting color in charts or graphs, ensuring readability and understanding of complex data. Jacarta can also be employed in the onboarding process to create a memorable and user-friendly introduction to the app's features. This color also works great as a dark mode option in app settings.