Cocoa Brown
Cocoa Brown Color Information
The hexadecimal color #312526, also known as Cocoa Brown, is a dark, muted shade of brown with a slightly reddish undertone. It belongs to the warm color family and evokes feelings of comfort, stability, and earthiness. In the RGB color model, it is composed of 19.22% red, 14.51% green, and 14.9% blue. In the CMYK color model, it consists of 0% cyan, 24.5% magenta, 22.9% yellow, and 80.78% black. This color is often associated with natural elements like wood, soil, and chocolate, making it a popular choice for designs that aim to create a sense of warmth and connection to the earth. Its subtle and sophisticated nature allows it to be used in a variety of applications, from branding and web design to interior decor and fashion.
The color #312526, a deep cocoa brown, presents some accessibility challenges, especially when used for text. Its low luminance value of approximately 6 means it requires careful pairing with lighter background colors to ensure sufficient contrast for readability. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text. Using #312526 for text on a white background would likely fail these contrast tests. To improve accessibility, consider using this color for decorative elements rather than essential text, or pair it with very light shades of beige, cream, or even pale yellows to meet contrast requirements. When in doubt, tools like WebAIM's contrast checker can accurately measure contrast ratios and provide recommendations for compliant color pairings. Remember to always test your color combinations with real users, including those with visual impairments, to guarantee a positive user experience.
Shades
Digital Color Formats
Alternative colors
- #593d37
A lighter brown that provides better contrast for text and other elements while maintaining a similar warm tone.
- #4a4444
A more neutral brown that works well as a background color or for creating a calming atmosphere.
- #1e1a1b
This darker brown is closer to black, offering greater contrast against lighter backgrounds, ideal for text or important UI elements.
Applications
Earthy Website Design
In web design, #312526 is an excellent choice for creating a sophisticated and earthy aesthetic. It can be used for website headers, footers, or sidebars to establish a sense of warmth and reliability. The color also works well for subtle background patterns or textures, adding depth without overwhelming the content. Consider using it in conjunction with lighter, neutral tones like beige or cream to create a balanced and visually appealing layout. Its association with natural elements makes it suitable for websites related to organic products, sustainable practices, or outdoor adventures. Furthermore, this color lends itself well to minimalist designs, providing a grounding element that complements simple typography and clean lines.
Elegant Interior Accents
In interior design, cocoa brown (#312526) adds a touch of understated elegance. It can be used for accent walls in living rooms or bedrooms to create a cozy and inviting atmosphere. This color pairs well with natural materials like wood, leather, and stone, enhancing the overall sense of warmth and comfort. Consider using it for furniture upholstery, decorative pillows, or rugs to introduce a subtle yet sophisticated element into the space. It also serves as a grounding color when combined with brighter, more vibrant hues, providing a sense of balance and harmony. Cocoa brown is particularly well-suited for creating a classic, timeless aesthetic that transcends fleeting trends.
Fashion Neutral
In fashion, Cocoa Brown (#312526) can serve as a foundational neutral, offering a richer and warmer alternative to black or gray. Garments in this shade evoke a sense of sophistication and understated elegance. It is especially well-suited for autumn and winter wardrobes, lending itself to sweaters, coats, trousers, and skirts. Its versatility allows it to be paired with a wide range of colors, from jewel tones like emerald green and sapphire blue to softer pastels and creams. Cocoa Brown accessories, such as belts, handbags, and shoes, can add a touch of refined style to any outfit. The color also resonates with the natural and organic aesthetics that are gaining popularity in the fashion industry. Furthermore, consider using this color for timeless and durable pieces.