Cocoa Brown

#31231C

General Information

The hex color #31231C, also known as Cocoa Brown, is a dark, muted shade of brown that evokes feelings of warmth, earthiness, and sophistication. It is created by mixing red, green, and blue light in specific proportions, resulting in a color that sits comfortably within the brown family. Colors like #31231C find frequent use in designs aiming to project a sense of stability and reliability. This color is often associated with nature, comfort, and elegance, making it a versatile choice for branding, interior design, and fashion. Its subtle undertones allow it to pair well with a variety of other colors, from neutrals to brighter hues.

The color #31231C, a deep cocoa brown, presents several accessibility considerations for web development. Its low luminance value means it requires careful pairing with lighter text colors to ensure sufficient contrast for readability, adhering to WCAG guidelines. Using it for large text elements or as a background for interactive components requires thorough testing with accessibility tools to avoid potential issues for users with visual impairments. When used with images, ensure sufficient alternative text is provided. Also, avoid using this color as the sole indicator for interactive elements; instead, supplement it with text labels or icons to aid accessibility.

Shades

Digital Color Formats

RGB
49 35 28
RGB49 35 28
Red
Green
Blue
HSL
20deg 27.27% 15.1%
2027.2715.1HSL
Hue
Saturation
Lightness
HWB
20deg 10.98% 80.78%
2010.9880.78HWB
Hue
Whiteness
Blackness
hex#31231C
rgb49 35 28
hsl20deg 27.27% 15.1%
cmyk0% 28.57% 42.86% 80.78%
hwb20deg 10.98% 80.78%
xyz-d650.02 0.02 0.01
oklch0.2707 0.025 47.73
oklab0.2707 0.02 0.02
CMYK
0% 28.57% 42.86% 80.78%
028.5742.8680.78CMYK
Cyan
Magenta
Yellow
Key
XYZ-d65
0.02 0.02 0.01
0.020.020.01XYZ
X
Y
Z
OKLCH
0.2707 0.025 47.73
0.27070.02547.73LCH
Lightness
Chroma
Hue
OKLAB
0.2707 0.02 0.02
0.27070.020.02LAB
Lightness
Green-Red
Blue-Yellow

Alternative colors

Applications

Complementary color

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